Serious Game

As an online employees’ training approach, a Serious Game is an excellent tool for organizations to;

• address serious and technical topics in a fun way to better hook the learners,
• rely on active, and not passive, participation of the employees. This has the advantage to provide better content assimilation and better engagement (learning is not perceived as tedious),
• catch and keep the employees’ attention with some appealing functionalities (scoring system, avatars to customize, live ranking, rewards at the end of the experience, multiplayer mode, etc.),
• strengthen accessibility and simplicity. It’s a fun path which speaks to all, from digital beginners to digital insiders;
• increase team cohesion and sharing. With the multiplayer mode (including integrated visio, audio and chat) the players can continuously share and exchange ideas on the best solutions,
• immerse employees in a scenario to obtain a practical situation-focus context. The participants project themselves in this fictional universe, and they can assimilate the educational content through images and metaphors.

Gamified Digital Retail Training: With the purpose of becoming the leading digital retail company by 2026, CARREFOUR has launched a digital retail training. The Serious Game was designed and developed by Emeraude Escape for 85,000 Carrefour employees in France and will reach over 150,000 employees globally by 2023.

This Digital retail training allows Carrefour:

• to offer a new platform for its employees to have an enriched digital learning experience
• to train its employees to become aware of daily use of technology in workplace environment regardless of their roles in the company
• to help accelerate digital skills of all employees

To learn more, read full article on Carrefour Gamified Digital Retail Tranining.

Watch the testimonial of Zoé Bordelon Grandon et Quentin Bardet, Group HR Transformation at Carrefour, about project design, KPIs, and much more.

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External training: Emeraude Escape has worked with the LANCÔME brand several times on the gamification of digital training courses about new products, and particularly on a Serious Game intended for 15,000 of beauty advisors working in LANCôME’s partner POS in France (Sephora, Marionnaud, Nocibé …). Based on its success, LANCÔME has decided to repeat this gamified digital training operation with Emeraude Escape, but this time on a global scale.

Discover in this video the testimonial of Louise Charley, Digital Manager Education at Lancôme on this project. To learn more on this case study, click here

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Internal training: Emeraude Escape has worked with the DIPTYQUE brand on “Le Grand Tour” a digital treasure hunt designed for product training imagined at the time of the brand’s 60th anniversary. The objective was to train on a global scale all the employees to the universe and the history behind the new products.  This game was awarded the Best Integrated Activity prize at the Mobile Learning Awards organized by Teach On Mars which rewards the best digital training on mobile and pedagogical innovation.

Discover in this video, the testimonial of Delphine Achour, International Training Manager at Diptyque on this successful project. To learn more, click here

To discover more examples and case studies click here

A découvrir aussi : Examples of Serious Games

The Serious Game draws its strength from its 3 dimensions

• By its recreational & educational dimension, the Serious Game can inform, share knowledge build collective awareness on various topics and meet the training objectives of organizations. Because of the hard and  soft skills the teams develop through the gamified and immersive learning methodology it offers, a Serious Game can fit in corporate employees’ skills development plans.
• By its well-being dimension, the Serious Game has an hedonistic dimension. Actually, it creates an individual positive training experience for each employee. As such, it brings a significant contribution to happiness and well-being at work.
• By its federative dimension, the Serious Game creates a social plateform where participants can interact, exchange ideas and share easily.

As reported by David Sackett in an article for Forbes about how to encourage business ideas through gamification there is a growing trend in the gamification of company training and according to a survey, 83% of employee respondents who underwent gamified training were more motivated at work.

7 differences with an e-learning training

For any training topic, the Serious Game

1. makes learning fun and efficient

2. maintains the learners’ attention on the long run. This has an impact on training memorization and learners’ satisfaction

3. can adjust to each learner’s learning rhythm

4. offers more options to generate collaboration among the learners

5. fosters learners to think outside the box, and use creativity & innovation & creativity to find solutions

6. brings simultaneously to the learners professional skills, and personal well-being (game pleasure and zoom fatigue reduction, etc. );

7. can place the learners in practical situations close to real ones.

Discuss with our gamification specialists on the benefits your organization can get from a Serious Game

The craze for Serious Game

• Among decision-makers

Nowadays, more and more organizations use the Serious Game to develop the skills of their employees and reach their training objectives. It’s an appealing tool for all industries from B2B to B2C, from luxury goods to casual goods, from public sector to private sectors. Examples can be found in the military, the medical, the distribution, the transportation, the  finance, the industrial sectors…

All training topics can fit in a Serious Games, from the most complex topics to the most technical (logistics, IT, management, sales, recruitment, science or any other topics).

• Among employees

According to the study (France, Italy, Spain, GB, Germany, USA and Canada) conducted for Emeraude Escape in March 2021 among 1000 employees which had moved from office work to remote work, corporate training would be much more efficient through gamification.

Actually, nearly 72% of the employees interviewed said they wished their training be modernized to include learning with digital games. More precisely, 68% of them said they would be happy to play virtual competition games with their colleagues like an Escape Game for instance.

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What Technology and Neurolearning brought to the Serious Game?

Technology

Technologies and their latest developments have reshaped the Serious Game. Typically, the digital and the cloud have broken barriers in terms of

• number of players,
• languages,
• uniform game experience,
• single training location,
• synchronous training time.

With the metaverse, the digital games designed and developed by Emeraude Escape offer organizations and their learners Serious Games including closer to real situations, and more immersive experiences with avatars, an advanced scoring system, live ranking, and integrated chat, audio and visio.

Neurolearning

Cognitive sciences have developed a lot over the last years. We start seeing applications in humanities. In this respect, neurolearning for instance will surely have an impact on the employer brand of organizations. Actually, employees’ upskilling is a major challenge, and this science field has established how much emotions and learning are tight. Capitalizing on emotions to capture  attention is at stake. Likewise, all the ambition of a Serious Game is to create engagement through positive feelings.

Discuss with our gamification specialists about how to innovate and meet your training objectives with a Serious Game.

We have rapidly become a top international leader on the corporate digital game market thanks to our deep expertise on Serious Game, the wide range of opportunities and benefits they represent for organizations, and their most recent developments. Listening to our clients, and understanding their issues is a high focus among our team-members. They constantly observe, analyze, and take advantage of the latest moves in the field of gamification, technologies, education science, and neuropsychology. This is how we design and develop for our clients qualitative gamified learning experience with tailor-made, premium and engaging Serious Games.

Daily, our gamification specialists use their expertise and creativity to design Serious Games which meet the objectives and the training needs of our clients. Our Serious Games are

• Customized: we create unique scenarios and puzzles around the key messages of our clients. We imagine every game in line with the brand image, brand graphic chart identity, the DNA and the corporate identity of our client
• Internalized: we design and develop Serious Games which belong 100% to the organizations. No licence cost per learner, and we can make 200,000 people play our games simultaneously
• Secured: our serious games meet the highest standards in terms of security thanks to our dedicated IT team. Our games can integrate any type of LMS.