Carrefour – Gamified Digital Retail Training

Solution:
Learning and development – Retail sales training serious game

Game format:
3D Serious Game

Target:
150 000+ employees to worldwide

Client:
Carrefour, Eighth Largest Retailer in the world

With the purpose of becoming the leading digital retail company by 2026, Carrefour has launched a digital retail training. The Serious Game was designed and developed by Emeraude Escape for 85,000 Carrefour employees in France and will reach over 150,000 employees globally by next year.

This Digital retail training allows Carrefour:

• to offer a new platform for its employees to have an enriched digital learning experience
• to train its employees to become aware of daily use of technology and e-commerce toolsin workplace environment regardless of their roles in the company
• to help accelerate digital skills of all employees

Watch the testimonial of Zoé & Quentin, Group HR Transformation at Carrefour, about project design, KPIs, and much more:

Carrefour decided to choose Emeraude Escape to create a custom-made training called ‘Tous Digital’ (meaning ‘All digital’) for all employees across different sectors of Carrefour to immerse them in its virtual world. The game is designed to train a population that is particularly heterogeneous:

• HQ employees who are used to having computers and smartphones in their daily work life and who are digital-friendly
• Field employees who work in stores and warehouses who are not used to using digital technology constantly in their workplace environment

This gamified retail training developed in less than 2 months is meant to train 85k employees of Carrefour within 3 weeks. For all the trainees to have a unique experience of learning, Emeraude Escape has crafted carefully every single detail of Carrefour’s 3D town: the ambiance, the shape of the building, the lighting, the colors, the characters, etc.

The training of ‘Tous Digital’ has three parts. Each part delivers its own scene and its own key learning.

For HQ Employees: they are able to follow the training directly on their internal LMS. It takes approximately 30 minutes to complete the training and the employees will have to do it individually. Emeraude has developed the Game in SCORM to be able to fit to the LMS.

For Store and Warehouse Employees: the training is conducted in face-to-face manner in groups. This creates a unified moment that enables employees to learn about digital while having fun in doing so. Each session takes 1 hour including 10 minutes of introduction from the store or warehouse director.

Emeraude Escape had developed rather simple yet innovative approach to animate the training. The game can be downloaded and be played offline, or played online through a webapp as many time as the employees want to be able to understand the messages and to achieve the training goal.

At the end of the training, employees can download a customized certificate that includes their first and last name. They can then share it on their professional social network.

The game was created to perform as a 3 weeks training for 454 stores and warehouses, which could have been 900 days of training if it was not done simultaneously.

Having the greatest team members on both sides is one of the main reasons this digital retail training became a success. Everyone involved worked hand in hand and managed to perform extremely well against the time, which is a real challenge for both Carrefour and Emeraude Escape.

Carrefour:

• Quentin Bardet, Director of HR Transformation and Cross-functional Projects
• Véronique Cornier, Group Digital Transformation Director
• Véronique Mort, Carrefour France Training Director
• Zoé Bordelon, Group HR Transformation Manager

Emeraude Escape:

Emeraude Team gathered 18 members in total; one game designer/project manager, three 3D designers, two 3D animators, one 3D character, two 2D designer, 1 motion designer, one UX desinger, one sound designer, and six developers.

This project has been one of the best collaborations Emeraude Escape has ever done to date. It is so rewarding for us to witness our client successfully ran their 3 weeks ‘Tous Digital’ campaign and received overwhelming results.

For more detail of how we achieved the impossible, please check out the video of our game designer Ines Zenati.

The game was completed and went live in 10 weeks. From the conception to completion, it was a race against time. The planning was broken down into 2 weeks of content, 1 week of scenario creation, 3 weeks of 3D design, 1 week of prototype and 3 weeks of developing, testing and debugging by the developers.