Case Study

Luxury cosmetic mobile-game sales training for beauty advisors

Mobile Game Sales Enablement Training

Solution:
Learning and Development – Mobile Learning

Game format:
2D Virtual Escape Room

Target group:
100,000+ beauty consultants of Lancôme retail stores worldwide

Client:
Lancôme

Language:
French, English, German, Spanish, Italian, Russian, Greek, Turkish, Japanese

Lancôme, the leading luxury skincare brand of L’Oréal Group enabled their digital training courses for all beauty consultants of the brand with gamification. After proven and successful results of the first 6 mini-mobile-game sales trainings, Emeraude Escape developed 2 new games again and it makes Lancôme one of our invaluable clients. These Virtual Escape Room Games in 10 languages were integrated in SCORM on LMS platforms of all retailer stores.

Each game has its own graphic style and content according to the product highlighted. Each escape room is a journey through iconic places in Paris, where brand’s heritage is based.

Louise Charley, Digital Education Manager at Lancôme discussed how the project was successfully delivered in following testimonial video:

Microlearning Mobile-Games To Develop Sales Enablement Skills Rapidly

Lancôme mini-games are designed to be playable anywhere at anytime around the world for all beauty consultants of the luxury cosmetic brand. We have developed 8 mini-mobile-games for them to learn faster, retain key information and create stronger bond between the brand and its representatives.

  • Game 1: Advanced Génifique Anti-aging Face Serum – 2021
  • Game 2: Advanced Génifique Sensitive Serum – 2021
  • Game 3: Absolue Product Line (Absolue The Serum, Absolue Soft Cream Moisturiser, Absolue Eco-design Packaging) – 2022
  • Game 4: Renergie H.C.F. Triple Serum – 2022
  • Game 5: La vie est belle fragrance – 2022
  • Game 6: Advanced Génifique Eye Cream – 2022
  • Game 7: Advanced Génifique Light Pearl Eye Serum – 2022
  • Game 8: Advanced Génifique Night Cream – 2022
Mobile Game Sales Enablement Training

Game 1: Advanced Génifique Anti-aging Face Serum

Mode: Solo

Duration: 6-8 min

Training modules:

  • Identifying skin types
  • Learning the ingredient that made the formula
  • Learning the benefits of the formula and clients feedback on the product
  • Application method

Game 2: Advanced Génifique Sensitive Serum

Mode: Solo

Duration: 6-8 min

Training modules:

  • Identifying skin types
  • Learning the ingredient that made the formula
  • Learning the benefits of the formula and clients feedback on the product
  • Application method
Mobile Game Sales Enablement Training

Game 3: Absolue Product Line

Mode: Solo

Duration: 6-8 min

Training modules:

  • Absolue The Serum – ingredients, benefits, texture
  • Absolue Soft Cream Moisturizer – ingredients, benefits, texture
  • Recommended products
  • Refillable Packaging

Game 4: Rénergie H.C.F. Triple Serum

Mode: Solo

Duration: 6-8 min

Training modules:

  • Knowledge on three highly concentrated ingredients for anti-aging (3 serums combined)
  • Textures
  • Benefits
  • Recommend products
Mobile Game Sales Enablement Training
Mobile Game Sales Enablement Training

Game 5: La vie est belle fragrance

Mode: Solo

Duration: 6-8 min

Training modules:

  • Composition of the perfume bottle
  • Number of perfumers and number of ingredients to make signature sense
  • Number of notes
  • Launch of Oui La Vie Est Belle

Mobile Game Sales Enablement Training

Mobile Game Sales Enablement Training

Game 6: Advanced Génifique Eye Cream

Mode: Solo

Duration: 6-8 min

Training modules:

  • Understanding the ingredients while exploring Paris
  • Benefits of each ingredient that made the formula
  • Memorizing application technique
  • Application routine (4 products) steps

Game 7: Advanced Génifique Light Pearl Eye Serum

Mode: Solo

Duration: 6-8 min

Training modules:

  • Ingredients
  • Benefits of ingredients
  • Application method
Mobile Game Sales Enablement Training

Game 8: Advanced Génifique Night Cream

Mode: Solo

Duration: 6-8 min

Training modules:

  • Understanding the ingredients while exploring Paris
  • Benefits of each ingredient that made the formula
  • Memorizing application technique
  • Application routine (4 products) steps

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