Printemps has proved to be the master of experiential marketing campaigns again. This time, by asking Emeraude to create an in-store brand activation within an Escape Room.
Digital learning – Lancôme – Educational Escape Rooms for 15,000 beauty advisors
Lancôme, the leading luxury skincare brand of the L’Oréal Group, called on Emeraude Escape to gamify its digital training courses for the 15,000 beauty advisors across its POS (Sephora, Nocibé, Marionnaud, Beauty Succes, etc.). This digital Escape Game was integrated in SCORM on the LMS platforms of all the stores.
The Escape Game, takes the form of a journey through iconic places in Paris and contains 3 episodes of 10 minutes each, it highlights the benefits of 3 new products of the global brand.
Louise Charley, Digital Manager Education at Lancôme, reviews the successful project in the following testimony:
“Scour the rooftops of Paris in search of Lancôme products that have been scattered all over the City of Lights and bring them back to the Champs-Élysées flagship store as quickly as possible. Beware the path has been strewn with pitfalls and only your knowledge of the product benefits will be able to help you in your adventure.”
Following the success of this first partnership and the exceptional results, Lancôme has decided to repeat this operation on a global scale with new products in 2022 in partnership with Emeraude Escape.
Discover below an extract of “La Vie est Belle” global game created in 2022 here: