Sephora, an LVMH brand reinforced health and safety awareness training through gamified microlearning experience for HQ employees, beauty consultants and retailers worldwide.
Case Study
Maisons du monde – Serious Game for Change Management
Solution:
Human Resources – Change Management
Game Format:
Interactive Serious Game
Target group:
8000+ employees
Language:
6 (French, German, Dutch, Spanish, Italian, Portuguese)
A Serious Game that Embodies the Entire Universe of the Furniture Retail Brand
As one of the most renowned home furnishing retailers in France, Maisons du Monde regularly redefines its brand strategy to maintain their premium identity. This time, they took the gamification approach to get all their employees on board with the brand’s five strategic facets, simply put 5C’s in French.
Five learning chapters are transformed into interactive gameplay to help the learners understand the new strategy of Maisons du Monde and achieve their short-term and long-term objectives. The creative team at Emeraude effectively designed and developed the custom Serious Game for Change Management, perfectly reflecting the Maisons du Monde universe.
Maisons du Monde Déco Challenge
The Maisons du Monde “Déco Challenge ” game blends the simplicity of quiz mode and drag-and-drop game mechanics with the sophistication of illustration and motion design to keep learners engaged with the learning content. The game mode is solo, and it is integrated into the Teach on Mars LMS in SCORM format.
Players can explore an interactive map where rolling the dice determines which room they enter. There are 5 rooms representing 5 chapters focused on Maisons du Monde’s 5 strategic pillars. Each chapter consists of 5 multiple-choice questions. By answering all questions correctly, players can earn 500 points, plus a 50-point bonus, for a maximum of 550 points per chapter. These points can be used as currency to purchase decorative pieces for each room and style their home.
The game includes a contest to boost employees’ motivation and engagement for learning and adopt the new business strategy as quickly as possible. There’s a prize for the employee who gets all the answers right and completes the game the fastest. Employees can play the game as often as they like and improve their rankings on the leaderboard to secure first place before the contest finishes.
Serious Game for Change Management that Drives Higher Engagement
The collaboration between Maison du Monde and Emeraude has successfully delivered an enriching learning experience for all its employees, imparting the brand’s strategic change. By immersing employees in interactive gameplay, this gamified training not only ensures employees’ understanding of 5 strategic pillars but also generates higher engagement and motivation, while maintaining a culture of continuous improvement and alignment with the brand’s long-term objectives.
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