Serious Game

A tailor-made Serious Game for your corporate e-learning

Mix fun and serious for your online training

A Serious Game is a gamified e-learning solution. Used by organizations, the Serious Game can place employees in scenarios including lots of possibilities, which make them face a wide range of situations, and contexts.

The Serious Game encourages employees to think outside of the box, and to rack their brain in order to take up challenges and find solutions.

What’s a Serious Game?

A Serious Game is an educational tool for gamified learning by which players adopt the messages conveyed by the organization, and have fun. In collaboration with our Game Designers, and our Pedagogical Experts, organizations define precise objectives, and based on them, our team will develop a premium, tailor-made, and impactful game scenario.

seminaire-integration-digital-onboarding

Learning is achieved through the different stages of the game with puzzles, question-and-answer games, tests to move to the next levels … thanks to the knowledge and skills that the learners have acquired. The Serious Game is an excellent way to engage employees and facilitate their upskilling in a recreational environment.

The benefits of a Serious Game

As an online employees’ training approach, a Serious Game is an excellent tool for organisations to:

Address serious and technical topics in a fun way to better hook the learners,
Rely on active, and not passive, participation of the employees. This has the advantage to provide better content assimilation and better engagement (learning is not perceived as tedious),
Catch and keep the employees’ attention with some appealing functionalities (scoring system, avatars to customize, live ranking, rewards at the end of the experience, multiplayer mode, etc.),

Strengthen accessibility and simplicity. It’s a fun path which speaks to all, from digital beginners to digital insiders;
Increase team cohesion and sharing. With the multiplayer mode (including integrated visio, audio and chat) the players can continuously share and exchange ideas on the best solutions,
Immerse employees in a scenario to obtain a practical situation-focus context. The participants project themselves in this fictional universe, and they can assimilate the educational content through images and metaphors.

Examples of Serious Game

Maisons du Monde, a leading home furnishing retailer in France, embraced gamification to engage employees with its change management strategy. Emeraude’s creative team developed a custom Serious Game that turned the strategy’s five chapters into interactive gameplay, helping employees understand and align with both short- and long-term objectives. The game, tailored to reflect Maisons du Monde’s unique brand culture, effectively supported the company’s change management goals through immersive learning.

Julie Tondu, Digital Project Manager of Maisons du Monde shared her experience collaborating with Emeraude on the Change Management Serious Game.

Learn more about Maisons du Monde Serious Games — Change Management, Loyalty Program and Diversity and Inclusion!

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Gamified Digital Retail Training: With the purpose of becoming the leading digital retail company by 2026, CARREFOUR has launched a digital retail training. The Serious Game was designed and developed by Emeraude Escape for 85,000 Carrefour employees in France and will reach over 150,000 employees globally by 2023.

This Digital retail training allows Carrefour:

to offer a new platform for its employees to have an enriched digital learning experience
to train its employees to become aware of daily use of technology in workplace environment regardless of their roles in the company
to help accelerate digital skills of all employees

Watch the testimonial of Zoé Bordelon Grandon et Quentin Bardet, Group HR Transformation at Carrefour, about project design, KPIs, and much more.

To learn more, read full article on Carrefour Gamified Digital Retail Tranining.

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Lacome Beauty Advisor Training

External training: Emeraude Escape has worked with the LANCÔME brand several times on the gamification of digital training courses about new products, and particularly on a Serious Game intended for 15,000 of beauty advisors working in LANCÔME’s partner POS in France (Sephora, Marionnaud, Nocibé …). Based on its success, LANCÔME has decided to repeat this gamified digital training operation with Emeraude Escape, but this time on a global scale.

Discover in this video the testimonial of Louise Charley, Digital Manager Education at Lancôme on this project. To learn more on this case study, click here

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diptyque

Internal training: Emeraude Escape has worked with the DIPTYQUE brand on “Le Grand Tour” a digital treasure hunt designed for product training imagined at the time of the brand’s 60th anniversary. The objective was to train on a global scale all the employees to the universe and the history behind the new products. This game was awarded the Best Integrated Activity prize at the Mobile Learning Awards organized by Teach On Mars which rewards the best digital training on mobile and pedagogical innovation.

Discover in this video, the testimonial of Delphine Achour, International Training Manager at Diptyque on this successful project. To learn more, click here

To discover more examples and case studies click here
Learn more: Examples of Serious Games

The power of Serious Game

The rapid evolution of digital technologies has transformed workplace dynamics, increasing the need for enhanced employee engagement. In this shift, organisations quickly recognised the value of Serious Games in driving learning and development.

Organizations can use Serious Games in the format of their choice, presence mode, hybrid mode or full-remote mode. With regards to formats, among the latest technological developments in the world of Serious Game, there is the emergence of metaverse in organizations. At Emeraude Escape, we had anticipated this diversification of Serious Game.

By now, we have already designed and developed customized virtual Serious Games in the metaverse for our clients. Practically, the metaverse is a format very similar to the “simulation game” which also places employees in situations close to the real world, but with a much wider range of possibilities. The results with this even more immersive format are totally amazing (+400% to +800% of employee engagement for several of our clients).

There is a phenomenon in organizations that I call “escapification”. It corresponds to the need of employees to shake off their work routines (meeting, e-learning, conference …) and enjoy original and fun experiences with their team.

Among the corporate games, the Serious Game meet this strong expectation for more gamification and interactivity in training courses. Its power to address the unique training issue of an organization while offering a branded and playful environment is what makes its big value-added compared to e-learning. The Serious Game is perfectly in line with the emergence of the gamification of professional activities.

Virgile Loisance, CEO

The Serious Game draws its strength from its 3 dimensions

With its educational and recreational elements, the Serious Game fosters knowledge sharing, builds awareness, and effectively meets organisational training goals. By developing both hard and soft skills through gamified, immersive learning, it aligns with employees’ skills development plans and boosts team performance.

With its focus on well-being, the Serious Game offers a hedonistic dimension, creating a positive and enjoyable training experience for each employee. This approach not only enhances learning but also contributes significantly to overall happiness and well-being in the workplace, fostering a more engaged and motivated workforce.

With its federative dimension, the Serious Game provides a social platform where participants can interact, collaborate, and easily share ideas. This collaborative environment fosters teamwork, strengthens connections among employees, and encourages the exchange of knowledge and insights, enhancing overall engagement.

As reported by David Sackett in an article for Forbes about how to encourage business ideas through gamification there is a growing trend in the gamification of company training and according to a survey, 83% of employee respondents who underwent gamified training were more motivated at work.

7 differences with an e-learning training

For any training topic, the Serious Game

1. makes learning fun and efficient

2. maintains the learners’ attention on the long run. This has an impact on training memorization and learners’ satisfaction

3. can adjust to each learner’s learning rhythm

4. offers more options to generate collaboration among the learners

5. fosters learners to think outside the box, and use creativity & innovation & creativity to find solutions

6. brings simultaneously to the learners professional skills, and personal well-being (game pleasure and zoom fatigue reduction, etc. )

7. can place the learners in practical situations close to real ones.

Discuss with our gamification specialists on the benefits your organization can get from a Serious Game

The craze for Serious Game

Among decision-makers

More organizations are using Serious Games to develop employee skills and achieve training goals. This versatile tool appeals to all industries, from B2B and B2C to luxury, public, and private sectors, with examples in military, medical, distribution, transportation, finance, and more.

Serious Games can cover any training topic, from complex and technical subjects to areas like logistics, IT, management, sales, recruitment, and science.

Among employees

According to the study (France, Italy, Spain, GB, Germany, USA and Canada) conducted for Emeraude Escape in March 2021 among 1000 employees which had moved from office work to remote work, corporate training would be much more efficient through gamification.

Actually, nearly 72% of the employees interviewed said they wished their training be modernized to include learning with digital games. More precisely, 68% of them said they would be happy to play virtual competition games with their colleagues like an Escape Game for instance.

Discover here our works.

Ask for a personalized demo.

What Technology and Neurolearning brought to the Serious Game?

Technology

Technologies and their latest developments have reshaped the Serious Game. Typically, the digital and the cloud have broken barriers in terms of

number of players,
languages,
uniform game experience,
single training location,
synchronous training time.

With the metaverse, the digital games designed and developed by Emeraude Escape offer organizations and their learners Serious Games including closer to real situations, and more immersive experiences with avatars, an advanced scoring system, live ranking, and integrated chat, audio and visio.

Neurolearning

Cognitive sciences have developed a lot over the last years. We start seeing applications in humanities. In this respect, neurolearning for instance will surely have an impact on the employer brand of organizations. Actually, employees’ upskilling is a major challenge, and this science field has established how much emotions and learning are tight. Capitalizing on emotions to capture attention is at stake. Likewise, all the ambition of a Serious Game is to create engagement through positive feelings.

Discuss with our gamification specialists about how to innovate and meet your training objectives with a Serious Game.

Our expertise on Serious Game

We have rapidly become a top international leader on the corporate digital game market thanks to our deep expertise on Serious Game, the wide range of opportunities and benefits they represent for organizations, and their most recent developments. Listening to our clients, and understanding their issues is a high focus among our team-members. They constantly observe, analyze, and take advantage of the latest moves in the field of gamification, technologies, education science, and neuropsychology. This is how we design and develop for our clients qualitative gamified learning experience with tailor-made, premium and engaging Serious Games.

Daily, our gamification specialists use their expertise and creativity to design Serious Games which meet the objectives and the training needs of our clients. Our Serious Games are

Customized: We design unique scenarios and puzzles based on our clients’ key messages, aligning each game with their brand image, graphic identity, and corporate DNA.

Internalized: we design and develop Serious Games which belong 100% to the organizations. No licence cost per learner, and we can make 200,000 people play our games simultaneously

Secured: our serious games meet the highest standards in terms of security thanks to our dedicated IT team. Our games can integrate any type of LMS.

THEY CHOOSE US FOR THEIR SERIOUS GAME

RECENT AWARDS FOR OUR SERIOUS GAMES

Mobile Awards 2021: Awards of the Best Integrated Activity for “the Grand Tour”, an educational and magical journey we designed and developed to celebrate the 60th anniversary of the DIPTYQUE BRAND. Discover the other nominees on Tech on Mars website.

“A very big well done to the Diptyque team for this achievement. It’s an immersive experience which whisked me away on a journey. It’s a timeless moment boasting great pedagogy, successful animation and an incredibly beautiful design, in tune with the brand’s image. Well done for the accompanying texts, which really help us to smell the fragrances, even from behind a phone screen. You can also come and go, obtain stamps, see archive photos and more besides. I must admit that after doing the m-learning course, I went out and bought the Paris candle!” Yann Jestin, Digital Learning Project Manager at Christian Dior Couture.

Depending on its complexity, it takes from 20 days to 3 months to design a tailor-made Serious Game.

There is no limit of players because you own 100% of the game. You can use it as many times as you want. Our servers can welcome up to 200,000 players simultaneously.

Creating a tailor-made a Serious Game requires a team of more than 8 people (Game Designers, designers, developers …). The cost is available upon request through our contact form.