07/12/22 Expert opinion

Using Gamification for Corporate Social Responsibility Training

Corporate Responsibility Training is essential to any company’s employee development and training programs.

At the same time, e-learning is turning more and more to mobile learning and gamification to expand the reach of training and keep employees engaged.

Can you use gamification to help with your corporate social responsibility training? We’ll explain how you can combine gamification and social responsibility training for an exceptional employee training experience.

Related: How Gamification Can Improve Training

Gamification and Corporate Social Responsibility Training: How Does It Work?

Many organizations are turning to gamification to augment their e-learning programs.

At the same time, Corporate Social Responsibility (CSR) training is growing as companies look to implement CSR ideals and philosophies.

Would you like to talk to an expert to get an overview of Emeraude Escape’s immersive training games? Click here to request a demo!

Corporate Training Gamification: What Should It Achieve?

Gamification is a type of learning based on using game-style mechanics in everyday non-game activities.

There are three things that any organization should try to achieve through gamification: autonomy, competence, and value.

Gamification should give players autonomy over the learning process and how they come to master their skills and knowledge. They’ll be more motivated and inspired and get better results if their training isn’t micromanaged. They can also learn at their own pace.

Helping learners achieve competence is critical to e-learning and gamified training programs. You can start with core concepts first, like demonstrations, instructions, and definitions. Then strengthen and reinforce their competence with leaderboards, quizzes, and rewards.

Your employees need to feel like they are getting value from gamification and their training program. Employees hate doing busy work. You can use gamification to help encourage your employees to be engaged and do the job, knowing that they are getting something out of it.

Workers Sitting In Corporate Training

What is Corporate Social Responsibility?

Corporate Social Responsibility (CSR) is the concept that companies should play a positive role in their community and consider the environmental and social impacts of their business decisions.

CSR is typically divided into four categories: environmental, ethical, philanthropic, and economical.

Environmental Responsibility
Environmental responsibility is one of the most popular forms of CSR. Many organizations use the term “environmental stewardship” to describe their initiatives.

Companies embracing environmental responsibility often do so by:

    • They are trying to offset their negative environmental impact, like carbon footprint, by donating to environmental causes, planting trees, and funding research.
    • Increasing their reliance on renewables, sustainable resources, and recycled materials to help regulate their energy consumption.
    • Reduce pollution and greenhouse gas emissions by limiting single-use plastics, waste products, and water consumption.

Ethical Responsibility
Ethical responsibility stems from ensuring that an organization operates fairly and ethically. Organizations aim to provide ethical behavior through the fair and equitable treatment of stakeholders, including customers, suppliers, employees, investors, and leadership.

Organizations can show ethical responsibility by only sourcing materials from areas practicing free trade standards. Or, they can set their own higher minimum wage for a more fair living wage for their employees.

Philanthropic Responsibility
An organization’s philanthropic responsibility actively aims to improve society and the world.

Organizations driven by philanthropic responsibility often donate a portion of their earnings to non-profits and other community service charities. In addition, some organizations will create charitable trusts or organizations that positively impact society.

Economic Responsibility
Economic responsibility is how an organization backs its financial decisions in its commitment to follow the above principles. The ultimate goal is not to maximize profits but to ensure that business operations positively impact people, society, and the environment.

Related: How to Use E-Learning Games For Employee Development

What Are Some Examples of Gamification in CSR Training?

There are several examples of gamification in CSR, and here are a couple of our favorites.

You can send your stakeholders into a tailor-made virtual world in the Metaverse to help reinforce your CSR training goals. Using the immersive experience of the Metaverse, you can introduce them to CSR principles.

Through games, challenges, and exercises like planting new trees or walking around a virtual campus picking up trash, they can work alone or as part of a team.

Digital Escape Room
Create your own CSR-themed Digital Escape Room and let your employees race to see who can get out first! Players must search the room for clues, open chests, discover new spaces, and solve puzzles that tie back into your CSR initiatives.

For example, they might have to recycle a plastic bottle to unlock a clue or reveal a hidden element.

Speed Gaming
Inspired by speed dating, Speed Gaming chooses two players at random. It makes them collaborate to solve the CSR challenges you put in front of them. Speed Gaming is a great way to break the ice and get to know colleagues from other departments while solving challenges.

For example, you can have a find the hidden objects puzzle where players have to find all of the eco-friendly items!

Quiz Race
Play Quiz Race to test the CSR knowledge of your employees in this fun, fast-paced trivia game! You can have solo players or teams compete for the bragging rights of being the CSR Quiz Race Champion!

You’ll also be able to go behind the scenes and look at the data to determine areas in CSR where your teams performed well or struggled.

The Benefits of Using Gamification for CSR Training

There are several benefits to using gamification for CSR training, including:

  • Increased Employee Retention – CSR is one of the factors that is helping to attract talent to companies and retain them. Millennials and Gen-Z employees are actively seeking out companies committed and dedicated to implementing CSR ideals.
  • Develop Your Corporate Image – Employees who buy into your company’s CSR initiatives are well-trained and knowledgeable. They are more likely to become brand ambassadors by volunteering for the causes they hold dear.
  • Fosters Creativity And Innovation – The beauty of gamification and e-learning is they can bring together your employees from anywhere into one place. Creating open environments like the Metaverse, or challenges that combine workers from different lines of business, opens the door to a culture of innovation and creativity.
  • Provide Calls-To-Action – The open nature of gamification allows employees to get more involved in your company’s CSR efforts. Employees can also bring up call-to-actions in areas where the company might be lacking.

Would you like to learn more about how Emeraude Escape can help supercharge your e-learning program? Click here to contact us today!

Workers Sitting In Corporate Training

Make CSR Training Successful With Gamification

CSR Training is becoming a significant segment of many companies’ employee development and e-learning programs.

Gamification has become an increasingly popular way for organizations to put a modern, fresh twist on e-learning that gives them a more autonomous, engaging experience.

Tailor-made interactive and immersive mobile e-learning games with gamification, like those by Emeraude Escape, are the perfect way to implement your CSR training!

By combining gamification and CSR training, you can educate your employees on your company’s CSR philosophy and also help increase employee engagement in those initiatives.

Related: E-Learning – 7 Tips For Employee Development

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