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How To Gamify Your Corporate Training
Gamified training is an innovative approach that boosts employee engagement by incorporating fun, game-like elements into learning programs. By making training more interactive with quizzes, team challenges, and simulations, companies can enhance motivation, participation, and skill development. Learn more about how gamification can transform your training into engaging experiences, strengthen team cohesion, and boost your company’s overall performance.
What is gamification, and how can it enhance workplace training?
Simply put, gamification is a unique way of combining game elements, principles, and mechanics with non-game topics — like corporate training — to make them more interactive, engaging, and fun for participants.
In gamified training, core game mechanics like learning, goal-setting, and rewards help boost motivation and participation.
When done right, gamification can make corporate training more interactive, engaging, meaningful, and fun for employees.
Research shows that a growing number of companies are integrating gamification into all of their training initiatives. This approach is valued for its ability to enhance employee productivity, boost morale, and significantly reduce turnover.
Additionally, gamification is employed to strengthen other training efforts, including the onboarding of new employees, skill development, ensuring compliance with internal procedures, and fostering greater alignment with the company’s values and culture.
Gamified Training vs. Traditional Training
While gamification may seem like a revolutionary concept, it’s actually been around for quite some time. Many industries and programs, especially in learning and development, have been using it for years.
What sets gamification apart is its ability to cater to different learning needs within a diverse group, including people from various backgrounds and generations. It’s well-known for making learning more enjoyable and improving retention.
On the other hand, traditional training formats aren’t designed to meet the needs of different types of learners. They don’t focus on fostering engagement or creativity, nor do they encourage problem-solving.
Older training methods often rely on basic text and image-based materials, straightforward e-learning modules, or in-person sessions like lectures and video presentations.**
Also read: Partner Portals 101: Drive Loyalty & Sales With Gamification
Explore the different gamified training formats offered by Emeraude!
Why Should Companies Use Gamification for Training?
Leveraging gamification in corporate training initiatives can unlock a wide range of benefits for both companies and employees.
These benefits include more efficient task completion and improved communication among employees. Below, we’ll take a closer look at the 5 key reasons why companies should consider using gamification methods for their training programs.
1. Science Explains the Results
Gamification releases neurotransmitters, including dopamine, serotonin, and various endorphins, which naturally promote positive behavioral changes. At the same time, these chemicals increase happiness and engagement during training.
By nature, gamification creates a powerful chemical mix that affects both the brain and body, significantly boosting individual reactions to training initiatives.
2. It Accelerates and Encourages Learning
People naturally learn faster and are more motivated to learn when they feel rewarded for their efforts or involvement. Gamification taps into the natural dimensions of human learning to promote more effective corporate training strategies, often yielding better results than traditional methods.
3. It Appeals to Both Intrinsic and Extrinsic Motivation
Humans are typically driven by both intrinsic and extrinsic motivation. By leveraging these motivators, gamification ensures that training captures and maintains the attention and focus of learners over time.
At the same time, gamification encourages high and sustained levels of engagement. People invest effort to earn rewards, win games, or simply be part of a fun experience.
4. It Energizes Social Learning and Interaction
Humans are inherently social creatures and benefit greatly from training that incorporates social learning. This is true whether training is conducted via virtual platforms or in-person interactions. Gamification proves this by creating a continuous, informal learning environment.
Since nearly 90% of what we learn at work happens outside of formal training, gamification fosters an ongoing, informal environment for learning and progress.
5. Employees Prefer Remote Activities
A global survey conducted for Emeraude Escape in April 2021 revealed that 72% of remote employees want their training to be modernized with digital games.
Additionally, 73% of employees want team activities to take place remotely at least once a month. Among all respondents, only 6% said they didn’t want any team-building events or exercises.
Emeraude Escape can help you enhance your corporate training programs.
How to Leverage Gamification in Corporate Training
To effectively implement gamification methods in their training initiatives, companies and their leadership teams should focus on:
1. Combine Engaging Training Activities with Gamification Elements
Companies should assess their core training activities and explore how gamification can enhance engagement, enjoyment, and key takeaways for learners.
For companies that have never used gamification before, it’s best to work with an expert in the field. Emeraude Escape, for example, offers a wide range of highly effective gamification solutions for organizations ready to transform their approach to tailored corporate training, including:
2. Blend Key Elements of Personalization and Social Learning
Both personalized learning and social learning offer distinct benefits. Incorporating elements of each into corporate training is essential. The key is to find the right balance between making individuals feel special by encouraging social interactions, teamwork, and providing opportunities for employees to learn from each other by comparing ideas.
3. Align All Training Initiatives with Key Business Learning Objectives
Companies should align the games and activities they use for training with crucial learning objectives. In other words, the training should support employees’ future work in a sustainable, creative, and practical way. Every part of the training process should connect to something bigger within the company, whether it’s its goals, values, or culture.
A Few Final Thoughts to Keep in Mind
At Emeraude Escape, our team of experts hopes this guide has given you a clear understanding of how gamification can significantly improve your corporate training efforts.
Get in touch with us today to learn how we can help you personalize your training programs with our specialized services.
Ready to take your corporate training to the next level? Contact Emeraude Escape
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