Customer Acquisition & Retention

Use engaging digital games to turn prospects into loyal customers
Case study
acquisition fidelisation client

Transform your marketing campaign into games

Create a guaranteed sucess to acquire new customers and retain your customer base by leveraging one of the most engaging marketing innovations, ‘gamification’. Your customers will actively participate in the game by solving puzzles, moving to higher levels, and winning potential prizes.
Gamification approach to your marketing strategies enable you to receive higher customer satisfaction, reach the target audience and provide interactive user experience.

acquisition and retention game

Digital games are an amazingly effective form of promotion that has the potential to transform a company’s marketing plan. They have the power to pull in new customers and also to alter the behavior of existing customers to favor your brand or product.

Emeraude Escape works with Europe’s biggest companies for their innovative marketing campaigns, turning them into cluedo Escape Room, interactive story game, advergame and mini mobile game.

Average NPS score of our games: 4.8/5

Gamify your campaigns for increased brand awareness and customer engagement

To capture the attention of your target audience in today’s competitive business landscape, customer engagement plays significantly. The more engagement your brand or product creates, the longer and the better your customers remember about you. Games are the best way to create customer engagement and interaction.

Through game mechanics such as challenges, quests, leaderboards and badges, your marketing strategy will naturally focus on the product journey and the customer experience rather than the product itself.

In less than a year, Emeraude Escape has designed and developed three marketing games for Au Bureau, the largest restaurant chain in France for their marketing campaigns focused on customer acquisition and retention. Through the games, Au Bureau marketing enabled data collection, UGC (user-generated content) on social media, higher conversion and increased satisfaction.

Contact us today to power your marketing strategy to achieve tangible results!

Visually stunning games for product placement and brand recognition


Our customer acquisition and retention games focus on customized visual detail to create an impactful brand experience and a strong brand relationship between you and your target audience. There is neither constraint nor limitation on creativity in marketing games. Our creative designers can craft your desired virtual world in both 2D and 3D with all your brand elements and key products to deliver your marketing content.

Emeraude Escape offers you a wide variety of game formats based on your marketing objectives:

  • Metaverse for your new product launch and creation of your brand world
  • Arcade mobile games and advergame for your seasonal marketing campaign
  • Cluedo/Investigation escape room game for specific marketing objectives

You will be able to strategize your campaigns with the following game mechanics:

  • Points and rewards
  • Badges and achievements
  • Leaderboards and rankings
  • Unlockable content
  • Challenges and quizzes
  • Time-limited offers
  • Social interaction and sharing
  • Personalization and customization

Talk to our game designers today to create an engaging and rewarding experience that drives customer participation, strengthens brand loyalty, and amplifies the impact of your marketing campaigns.

How to get started?



  • Know your target audience
  • Set your goal
  • Develop KPIs
  • Estimate your ROI

Choose Emeraude Escape to create your marketing games

Digital games allow customers to have the feeling of fulfillment by creating active participation. Keep your customers engaged in your brand or product by integrating an activity such as unlocking a discount or reward through a game. With Emeraude Escape, everything in the game can be completely branded and it’s easier for your customer to connect with your brand visually.

All our games are accessible wherever and whenever through a simple URL on any device. The games can be played by up to 200 000 players worldwide simultaneously. With us, you can check an immediate interaction from your customer, you can collect precise data based on the KPIs that you choose to integrate, you can see the results and feedback on your PowerBI and you offer your customer a chance to create their own experience in a fun, interactive, challenging and even relaxing way.

Visit our approach page to learn about each step of your game creation with our expert team.

Depending on its complexity, it takes from 20 days to 3 months to design a tailor-made digital game for customer acquisition and loyalty.

There is no limit of players because you own 100% of the game. You can use it as many times as you want. Our servers can welcome up to 200,000 players simultaneously.

Creating a tailor-made digital game for customer acquisition and loyalty requires a team of more than 8 people (Game Designers, designers, developers …). The cost is available upon request through our contact form.


  • Acquisition of new prospects.

  • Gains consumer loyalty through game engagement.

  • Improves retention of information thanks to the scripting of the game.

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Mystery game

We have hidden several mini-games on our website, complete 3 of them to access a digital game developed especially for our visitors.


You are one step closer to our digital game, complete mini-games to unlock it.


You now have access to the larger game developed especially for our visitors.
Book A Demo
Talk to an expert from our team and get an overview of our immersive games.

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