07/11/22 Expert opinion

What Does Gamification Mean In The Metaverse?

Businesses are embracing the metaverse and its gamification tools to create connection and community, boost creativity and productivity, and engage consumers with fun interactive virtual experiences. The metaverse market should grow to $200 billion in 2023.

Many companies are creating gamified events and experiences to leverage this new environment to interact with their employees and customers. We’ll explain how metaverse gamification will benefit your business and improve event participation so that you can create a positive user experience.

What Exactly is the Metaverse?

The metaverse is a catch-all term for digital or virtual environments that create an immersive 3D experience for the user. The metaverse isn’t a single company but rather a genre of digital technology. There are lots of metaverse platforms that offer a range of applications and experiences for the user.

How Many Metaverse Platforms are There?

New metaverse platforms are being created every day. Because metaverse technology is still in the early phases of development, there is not a centralized environment that rules them all. Over 10,000 different metaverse platforms are in development or available today.

While big players like Microsoft and Meta have a metaverse platform, there are also several decentralized platforms that are governed by the users instead of one company. Some of the biggest metaverse platforms specialize in gamification, such as:

  • Decentraland
  • The Sandbox
  • Axie Infinity
  • Roblox
  • Star Atlas
  • Illuvium
  • Vulcan Forged

Can a Corporation Have its own Metaverse (Internal or External)?

Yes. You can create your own metaverse platform or buy land in a decentralized metaverse like Decentraland. Once you own your virtual land or digital space, you can create your own metaverse applications and experience.

How you leverage the space is up to your company. You can allow only your employees access, creating an internal environment. Or you can allow other users or customers into your metaverse space.

Want help designing gamification into your metaverse event or experience? Learn more about our process and how we can help make it happen quickly.

Related: LMS User Engagement Tips: Boost Engagement with Gamification

Two guys playing game in metaverse

How to Use the Metaverse

Your objectives or desired outcomes largely drive how you use the metaverse. Metaverse technology creates an immersive experience where users can interact with companies through:

  • Events
  • Games
  • Meetings & Collaborative Spaces
  • Shopping and Fashion
  • Finance
  • Real Estate

The possibilities for metaverse applications are endless. Users can connect to various metaverse platforms if they have web-enabled devices. VR and AR also add another level of immersive experience to the metaverse, but these technologies aren’t required.

What is a Metaverse Avatar?

A metaverse avatar is a digital representation of the user. Your avatar can be photo-realistic or a customized character of your own choosing that shows personality and unique identity. Each metaverse platform has its own method for creating an avatar to use within the virtual environment.

Why is Engagement with the Metaverse Important?

Users come to the metaverse for an interactive and immersive experience. You’ll want to engage the users to create a positive experience with your brand. Gamification is a popular way to engage users and increase their desire to return to your metaverse experience.

What is Gamification?

Gamification is a technique to incorporate gameplay mechanics, principles, and elements in a non-gaming environment. It’s a fun way of boosting user engagement by creating a level of competition and play that holds the user’s interest. Gamification can help users:

  • Achieve goals
  • Overcome negative associations
  • Complete tasks
  • Learn skills
  • Educate on a variety of topics

Related: Virtual Event Gamification Guide

The Benefits of Gamification in the Metaverse

Gamification in the metaverse is an easy way to engage your users. Gamification can:

  • Motivate users
  • Trigger positive emotions
  • Captivate user attention
  • Maximize learning
  • Increase promotion opportunities
  • Create a relaxed networking atmosphere
  • Increase buzz and brand exposure

How to Create the Best Immersive Experience

To create an immersive metaverse experience, you’ll want to incorporate gamification. Here are some tips for creating the best virtual event:

Define Your Goals
Before you begin budgeting and designing the event, you’ll want to define your goals and objectives for the metaverse experience. You need to know:

  1. The purpose of the event
  2. Clear, measurable objectives to achieve with a gamified event

By creating measurable goals for the event, you can design gamification elements that will optimize engagement and reach objectives.

Determine Your Budget
Many metaverse platforms have gamification tools you can leverage to create your event or experience. You’ll want to determine a budget for any creative content or other event development costs.

Consider the Social Aspect
Incorporate gamification elements that encourage social interaction and networking. This gives the users freedom to explore and engage with others, further enhancing their participation at the event.

Make it Challenging
The gamified elements of your event need to be challenging but not unattainable. When the user feels a sense of accomplishment, they’ll be engaged and have a positive experience.

But be sure it is attainable because users may become frustrated and disengage if the gamified elements are too difficult. It’s a tricky balance, so test this extensively.

Want to build a custom metaverse event that incorporates gamification? Contact us to get started.

Related: Everything You Need to Know about Gamification

Woman Playing Computer Game

Ideas for Gamification

Here are some engaging ways to incorporate gamification into your next virtual event:

Virtual Scavenger Hunts
In a virtual scavenger hunt, you encourage the attendees to explore the environment by completing different tasks or identifying specific objects in the virtual environment. This also gives your attendees autonomy to explore and choose how they want to engage with the experience.

Virtual Escape Rooms
A virtual escape room encourages your attendees to interact, collaborate, and work together to solve riddles, puzzles, and clues to escape the virtual room.

Q&A Sessions/Polls
For events with a more educational slant, you may want to incorporate polls and Q&A sessions that allow the attendees to engage with speakers and event organizers to gather valuable information and feedback on the event. Reward points to those who complete polls or ask questions to earn prizes or exclusives.

Gaming in the Metaverse: Exciting Possibilities
Gamification in a metaverse environment enables your business to interact easily and engage with participants to create a positive user experience that is exciting, fun, and rewarding. You can incorporate gamification elements into your event regardless of the event’s purpose. At Emeraude Escape, we can help you build a custom gamified event.

Related: Technologies Used in the Metaverse for Business

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