Selling Ceremony

Examples of Topics Covered in a Selling Ceremony Training:

Sales Preparation

• Understanding products and their unique selling points.
• Familiarity with the specific practices of luxury sales.

Welcoming and Identifying Customer Needs

• Approaches for asking the right questions with discretion.
• Analyzing verbal and non-verbal cues.

Product Presentation

• Techniques for enhancing product presentation (gestures, lighting, storytelling).
• Tailoring the presentation to the client’s profile.

Closing the Sale

• Strategies to encourage decision-making without pressure.
• The importance of personalizing the packaging and farewell.

Post-Sale

• Retaining customers through follow-ups: thank-yous and personalized reminders.
• Using CRM systems to maintain customer relationships.

Why Serious Games Are Essential for Selling Ceremony Training

Serious Games are transforming traditional training by making it interactive and engaging. Here’s why they are becoming an essential tool for teaching the sales process in luxury and retail:

1. Complete Immersion

Immerse employees in a fictional scenario that simulates real-world situations related to the Selling Ceremony.

2. Active Learning

Unlike traditional eLearning, Serious Games actively involve learners, boosting their engagement and improving information retention.

3. Customized Scenarios

These games are tailored to reflect each brand’s DNA, ensuring relevant and targeted training.

4. Accessible for All

Designed to accommodate various levels of digital expertise, this solution reaches a broad audience.

What Our Agency Offers for Selling Ceremony Training

To perfectly meet the needs of the luxury and retail sectors, our agency provides a fully customized and comprehensive eLearning experience in the form of a Serious Game:

• 100% Tailored to Your Brand’s DNA: Each Serious Game is designed to match the unique identity of your brand.
• Intellectual Property: Once developed, the Serious Game is entirely yours.
• Unlimited Usage: No limits on the number of players, frequency, or duration of use.
• Multi-Device Compatibility: Optimized for mobile, tablet, and desktop.
• Accessible Anywhere: Playable directly from a browser, with no download required.
• Ongoing Updates and Enhancements: Easily add new content or modify existing scenarios.
• Custom Performance Metrics: Integrated with PowerBI, API, SSO, and LMS for precise tracking.
• Quick Development: Delivered in less than two months.
• Global Reach: Unlimited translations in any language needed.
• 100% In-House Development: A dedicated team of 35 creatives and 15 developers focused on your project.

Examples of Features for Gamified Selling Ceremony Training:

Automated Game Master

A virtual assistant guides players through the game, offering hints if they get stuck. This ensures learners can progress independently and at their own pace.

Solo and Multiplayer Modes

Players can choose to train individually or in groups, creating a dynamic and engaging experience.

Performance Tracking and Leaderboards

Real-time tracking of player performance with various ranking options:

• Live rankings to encourage friendly competition.
• Final ranking at the end of the game.
• Specific leaderboards by region or department to foster team challenges.

Scoring and Rewards

Custom scoring mechanics (based on time, answers, exploration) and a platform to convert points into tangible rewards like branded merchandise or donations.

Custom Back Office

Access to a detailed dashboard to track key metrics (time, errors, etc.) and integrate data with PowerBI for better insights.

Customizable Avatars

Employees can select avatars that reflect their role, ensuring full immersion in the game.

Benefits of Using Serious Games for Selling Ceremony Training

1. An Engaging Approach to Serious Topics

Games make it possible to tackle complex and technical subjects, like the selling ceremony, in an engaging way.

2. Active Participation and Increased Engagement

Participants take an active role in their learning, which helps them better absorb and retain the material.

3. Innovative Features That Keep Attention

Features like scores, evolving avatars, live leaderboards, and rewards keep participants engaged throughout the experience.

4. Ease of Access

A simple and intuitive journey that’s accessible to all, even those with little to no tech experience.

5. Enhanced Team Cohesion

Multiplayer mode encourages interaction and collaboration, strengthening bonds among team members.

6. Real-World Simulation

Immersing participants in a fictional world makes it easier for them to grasp the concepts related to the sales process.

Artificial Intelligence for Selling Ceremony Training

• Interactive Dialogue Simulations: AI enables the creation of dynamic and realistic interactions with virtual customers, enhancing the learning experience.
• Emotional Analysis: With voice and facial recognition, AI can detect emotions and adjust responses accordingly, making the interactions feel more authentic.

Personalized Learning

Thanks to AI, each player receives a unique learning path tailored to their skills and needs.

Learn more about AI integration in Serious Games: AI-Based Serious Game

Game Formats for Selling Ceremony Training:

Our Serious Games are available in a variety of formats, tailored to meet the specific needs of the luxury and retail sectors:

Digital Escape Room

Strengthen your teams’ selling ceremony skills by solving immersive puzzles based on real-world scenarios.

Explore this format.

Virtual Scavenger Hunt

Engage your team in an interactive approach to understand and enhance each step of the ceremony, from greeting to closing.

Learn more.

Hybrid/Classroom

Combine digital simulations with in-person workshops to analyze and improve selling ceremony touchpoints.

Discover the hybrid format.

Microlearning

Teach your teams the specific techniques of the Selling Ceremony through quick, impactful modules.

Try microlearning.

Metaverse

Offer an immersive experience where teams practice selling ceremonies in a virtual 3D world with tailored scenarios.

Dive into the metaverse.

Examples of Serious Games We’ve Created:

Sephora – Enhancing Workplace Safety in Stores and Offices Through a Serious Game

Sephora’s serious game raises awareness among employees about in-store safety, building customer trust and improving service quality. This approach ensures that teams are prepared to provide a secure environment, which is crucial for a successful sales ceremony and an optimal customer experience. Read more here.

Carrefour – Serious Game for Digital Retail and E-Commerce

Carrefour’s serious game trains teams in digital retail, imparting critical skills for a modern and effective sales ceremony. By educating employees on digital tools, Carrefour enhances the shopping experience and ensures smooth interaction between online and in-store channels. Read more here.

Lancôme – Digital Learning via Escape Game

Lancôme offers a digital escape game to enhance product training, allowing sales advisors to master the art of selling during the sales ceremony. This interactive game ensures better product presentations, enriching the customer’s shopping experience and optimizing commercial performance. Read more here.

Leading brands trust us to train their teams in the Selling Ceremony through Serious Games: