Dior Onboarding and Microlearning Gamified Experience

Solution:
Part 1 – Onboarding and Sales Enablement Training game
Part 2 – 5-min Microlearning game for the launch of Dior Rouge lipstick

Target group:
Dior retailers worldwide

Languages:
19

The Teach on Mars ‘Summer University’ event held in 2023, brought together global retail education leaders across luxury, technology, retail and finance sectors. Some major brands presented their most innovative learning experiences and one of them was mobile learning experience shared by Dior Retail Education – Dior Immersive Onboarding Game, designed and developed by Emeraude Escape.

To welcome Dior newcomers around the world, the Maison envisioned an immersive onboarding experience that embodies both its heritage and the dream of its founder. Designed as a mobile learning game and integrated into My Dior LMS, the experience is accessible on iOS, Android, and desktop.

Guided by a symbolic lucky star, players journey through the life, values, and artistic vision of Monsieur Dior, discovering the history of Maison, the unique definition of the Dior woman, the spirit of Dior teams, and the philosophy behind each Beauty and Fragrance line.

Structured across five chapters and culminating in a 3D recap quiz, the game is available in 19 languages and is played in 98 countries, onboarding hundred of new Dior talents every week. The experience has received outstanding global feedback, achieving an average satisfaction score of 4.8/5.

With standards set at the highest level, Dior chose to sustain this momentum by once again delivering an exceptional experience to its teams. The Maison entrusted Emeraude with the creation of a new interactive digital microlearning experience, designed for its Beauty Advisors to accompany the launch of the Dior Rouge campaign.

If you are interested in more microlearning games, check out Lancôme’s sales training in mini game format.

For the launch of the new Dior Rouge lipstick campaign featuring the brand’s newest muse, Anya Taylor-Joy, Dior collaborated with Emeraude again to create an interactive learning solution for its beauty advisors. The brief called for a highly focused microlearning solution, lightweight by design and easily accessible on mobile devices, enabling Dior Beauty Advisors to engage from their workplace in under five minutes.

Thanks to this dynamic microlearning, thousands of beauty advisors have been trained every week since the launch, exploring the secrets of the Dior Rouge product range, the product’s history, sales techniques, and the 3 brand ambassadors of the campaign. The game, available in 19 languages, can be played on both iOS and Android devices, as well as tablets, with or without an internet connection.