Product Training

Examples of Topics Covered in Product Training:

Brand History Immersion

• Understand the brand’s values and storytelling behind its collections.
• Study iconic successes and their key drivers.

Technical Product Analysis

• Learn about materials, techniques, and unique features.
• Compare with competitors to master the brand’s advantages.

Custom Sales Pitch

• Tailor key messages to the customer profile.
• Integrate storytelling into product presentations.

Sensory Selling

• Engage the senses to introduce products (sight, touch, scent).
• Use highlighting techniques to evoke emotion.

Ongoing Knowledge Updates

• Continuous training on new collections and innovations.
• Participate in hands-on workshops to deepen expertise.

Why Use Serious Games for Product Training?

Serious Games combine fun and pedagogy to address the current challenges of training. Here’s why they’re ideal for product training:

1. Stronger Engagement

Interactive scenarios captivate learners, making the training more appealing.

2. Active Participation

Unlike passive methods, Serious Games encourage employees to actively engage, promoting better retention of knowledge.

3. Universal Accessibility

Suitable for both digital novices and experts, these games are accessible on all types of devices and browsers.

4. Real-World Application

By immersing users in scenarios close to reality, these games help acquire skills that are directly applicable.

5. Enhanced Team Cohesion

Multiplayer modes and leaderboards foster collaboration and communication, perfect for teams spread across multiple locations.

What Our Agency Offers for Product Training

We create fully customized Serious Games, designed specifically to meet the unique needs of your company. Here’s what we offer:

Total Customization

100% designed to align with your brand DNA: Each game reflects your values, your identity, and your objectives.

Complete Ownership

Once developed, the Serious Game is entirely yours, with no restrictions.

Unlimited Usage and Players

No limits on sessions or participants.

Seamless Accessibility and Flexibility

• Compatible with all devices: smartphones, tablets, and computers.
• No downloads required: Access directly through any browser.
• Easy Updates: You can update or modify content at any time.
• Unlimited Translations: Your Serious Game can be translated into any language, offering global coverage.

Advanced Connectivity

• Integrated API, SSO, and LMS: Seamlessly connects with your existing systems.
• Custom Performance Metrics: Easily track performance data via personalized dashboards or integration with PowerBI.

Fast and Controlled Development

• Quick Turnaround: Your Serious Game is ready in under 2 months.

Key Features for Successful Product Training

Automated Game Master

A virtual character guides players, provides hints, and helps them progress independently.

Solo and Multiplayer Mode

Players can choose between solo or collaborative experiences to enhance interaction and learning.

Player Tracking and Leaderboards

• Real-time performance tracking for each player.
• Customized leaderboards: Based on score, time, or geographic region to foster healthy competition.

Scoring & Rewards

• Reward points: Redeemable for gifts, goodies, or donations.

Custom Back-End

Access participant KPIs for in-depth analysis.

Avatars and Personalization

Unique avatars provide a fun, engaging experience while reflecting the company’s specific needs.

 Benefits of Serious Games for Product Training

1. Engaging Learning

Learn complex topics in an enjoyable and interactive way.

2. Increased Engagement

An active approach enhances retention and buy-in.

3. Full Immersion

Captivating scenarios help employees immerse themselves in real-life situations.

4. Enhanced Accessibility

A fun and intuitive format suitable for all skill levels.

5. Team Cohesion

Collaboration and sharing are encouraged through multiplayer modes.

Artificial Intelligence in Product Training

AI is transforming product training by providing powerful tools for enhanced personalization and interaction:

• Interactive Dialogue Simulations: Employees practice responding to specific situations with virtual characters.
• Emotion Analysis: Using facial and voice recognition, Serious Games adapt in real time to the user’s reactions.

Our expertise in AI ensures an immersive and intuitive training experience. Learn more.

Digital Escape Room

Make it easier to discover product features through interactive and engaging puzzles

Explore this format.

Virtual Scavenger Hunt

Highlight product strengths by integrating them into a dynamic quest.

Learn more.

Hybrid/Classroom

Add an interactive dimension to your product training with digital support.

Discover the hybrid format.

Microlearning

Teach product specifics with concise modules for quick memorization.

Try microlearning.

Metaverse

Present your products in a virtual showroom where teams can interact and test their knowledge.

Dive into the metaverse.

Real-World Examples of Serious Games

Sephora – Enhancing Workplace Safety with a Serious Game

Sephora uses a serious game to raise awareness about store safety, with a focus on product training. Employees learn how to connect product safety with its features and uses, ensuring a more informed and responsible sale. Read more here.

Carrefour – Serious Game on Digital Retail and E-commerce

Carrefour utilizes a serious game to train employees on the products offered, integrating specific modules on their features and benefits. This enables employees to provide better information and advice to customers, both online and in-store, about available products. Read more here.

Lancôme – Digital Learning via Escape Game

Lancôme created a digital escape game to strengthen product training for its consultants. Through immersive missions, consultants learn about the products, their advantages, and how to present them convincingly to customers. Read more here.

Top brands trust us to deliver product training with Serious Games: