Etiquette & Communication

Enhance Etiquette and Communication skills in Luxury & Retail
In the luxury and retail sectors, exceptional service is built on mastering professional conduct, personal presentation, and effective communication practices. These skills are essential for delivering an outstanding customer experience. Training in etiquette and communication is crucial for embodying elegance and courtesy. We offer tailor-made Serious Games designed to train teams in an engaging and lasting way.

Examples of Topics Covered in Etiquette and Communication Training:
Codes of Conduct in Luxury
- Mastering the appropriate behaviors for client interactions.
- Training on posture, tone, and suitable vocabulary.
Pronunciation of Brand Names and Products
- Learning the correct pronunciation of brand names and collections.
- Exercises to perfect international pronunciation.
Culture and Traditions of Clients
- Tailoring interactions based on clients’ cultural backgrounds.
- Avoiding missteps by understanding customs and traditions.
Elegant and Discreet Gestures
- Techniques for handling products without compromising their perceived value.
- Elegant approaches to presentation and packaging.

Why Use Serious Games for Etiquette and Communication Training?
Serious Games in eLearning provide an innovative approach to complex topics like politeness, protocol, and effective communication. Here’s why they’re particularly suited for this type of training:
1. Immersive Learning
Employees engage in realistic scenarios that enhance memory retention and practical application.
2. Increased Engagement
Features like avatars, scores, and leaderboards make the training interactive and enjoyable.
3. Flexibility
Games are accessible anytime, on various devices, making continuous learning easy.
4. Measurable Results
Real-time tracking and personalized performance indicators help optimize training
What Our Agency Offers
Our Serious Games are designed to meet the specific needs of each business. Here are the unique features of our Serious Game eLearning offer:
- 100% Tailored to Your Brand: Each game is crafted to reflect your company’s identity and values.
- Full Ownership of the Serious Game: You have full ownership for unlimited use.
- Universal Accessibility: Our games work on mobile, tablet, and desktop devices with no download required.
- Flexibility and Scalability: Content can be enriched and updated at any time.
- Performance Indicators Integration: Analyze results with tools like PowerBI or other connected APIs.
- Rapid Development: Your game will be ready in less than two months.
- Global Reach: Unlimited translations in all languages.
- Dedicated Team: Our 35 creatives and 15 developers work in-house to ensure quality and customization.
Key Features for Etiquette & Communication Training
Automated Game Master
A virtual character guides players throughout the game, assists when they’re stuck, and ensures complete autonomy.
Solo and Multiplayer Mode
Employees can choose to play alone or in teams, enhancing both collaboration and a competitive spirit.
Player Tracking
Monitor participants’ performance in real-time, fostering continuous motivation.
Leaderboards
A dynamic ranking system boosts competitiveness:
- Live Leaderboard: For immediate challenges.
- Final Ranking: To assess overall performance.
- Specific Leaderboards: By region, department, or team.
Scoring and Rewards
Points awarded based on defined criteria (time, answers, actions), with the option to redeem them for rewards (gifts, donations).
Customized Back Office
Access detailed data via a custom dashboard or integrated with your PowerBI.
Custom Avatars
Create tailored avatars, making the experience even more engaging.

Advantages of Serious Games for Etiquette & Pronunciation
1. Playful Learning
Eases the assimilation of courtesy rules through engaging scenarios.
2. Enhanced Engagement
Interactive features (scores, rewards, avatars) motivate participants.
3. Increased Accessibility
A straightforward path, suitable for all skill levels.
4. Team Spirit
Multiplayer mode promotes team cohesion among employees.
5. Real-World Scenarios
Immersive scenarios allow for the direct application of learned skills.
Artificial Intelligence for Etiquette & Pronunciation
We integrate AI into our Serious Games for an even more personalized training experience:
- Interactive Dialogue Simulations: Practice using an appropriate tone and vocabulary.
- Emotion Analysis: With voice and facial recognition, employees receive real-time feedback to refine their professional demeanor and communication skills.
Learn more about our AI solutions: AI-based Serious Game.
Etiquette and Communication-based Formats:
Digital Escape Room
Perfect your pronunciation and etiquette rules through immersive linguistic scenarios.
Virtual Scavenger Hunt
Explore linguistic subtleties and politeness codes by deciphering cultural clues
Hybrid/Classroom
Combine interactive learning and live coaching to reinforce proper etiquette practices.
Microlearning
Offer mini-modules to improve linguistic and behavioral skills.
Metaverse
Simulate international interactions in 3D to master local etiquette codes.
Examples of Serious Games for Luxury and Retail
Sephora – Reinforcing Workplace Safety in Stores and Offices via a Serious Game
Sephora’s serious game integrates modules on professional etiquette, especially for customer interactions in-store. Employees are trained on the importance of correct pronunciation and the use of appropriate language, ensuring a respectful and high-quality customer experience. Read more here.
Maisons du Monde – Serious Game for Change Management
Maisons du Monde’s serious game includes elements on etiquette and appropriate communication during organizational change. Employees learn to adapt their pronunciation and behavior to maintain a professional and positive relationship with customers, thereby reinforcing the brand’s image. Read more here.
Dior – Onboarding and Gamified Microlearning
Dior uses a serious game for onboarding, including aspects of professional etiquette and correct pronunciation of products and the brand. This game allows employees to master the brand’s codes, ensuring an elegant and accurate presentation during customer interactions. Read more here.
Carrefour – Serious Game on Digital Retail and E-commerce
Carrefour developed a serious game that includes modules on etiquette and pronunciation, particularly in the context of digital retail. Employees are trained on how to address customers online and in-store, ensuring clear, polite, and professional communication across all channels. Read more here.
Lancôme – Digital Learning via Escape Game
Lancôme uses a digital escape game that teaches employees etiquette and correct pronunciation in the context of selling luxury products. Advisors learn to communicate in a refined and appropriate manner, strengthening the brand’s high-end image and customer experience. Read more here.

Training in Etiquette & Communication within the luxury and retail sectors is a key asset in delivering an impeccable customer experience. By adopting our Serious Games, you invest in modern, effective, and engaging eLearning solutions. Join the industry leaders who have already taken the step to train their teams in communication best practices and mastering the rules of etiquette.
Clients who have trusted us for their etiquette & communication training with Serious Games:

Data-Driven Impact of Serious Games
-
Performance 25% increase in revenue per employee post-training
-
Customer Satisfaction 15% increase in average customer satisfaction score post-training
-
Efficiency 30% less time spent resolving customer issues

How to play ?
Memorize the order in which the different blocks of the circle are illuminated, then reproduce it in the same order by clicking on it.
Book A Demo
Get a personalized demonstration by one of our game design experts.