Cross-Selling & Up-Selling

Examples of Topics Covered in Cross-Selling & Up-Selling Training:

Identifying Opportunities

• Spot the right moments to offer complementary products.
• Analyze customer behavior and needs.

Recommendation Techniques

• Natural approaches to suggest additional items.
• Present the benefits for the customer when recommending.

Showcasing Complete Collections

• Present products as part of a cohesive set (outfit, accessories).
• Utilize displays and windows to inspire.

Up-Selling Strategies

• Propose premium options by explaining their added value.
• Use real-life examples to highlight the benefits.

Tracking Cross-Selling Performance

• Measure the effectiveness of cross-selling strategies.
• Adapt techniques based on customer feedback and results.

Why Use Serious Games for Cross-Selling & Up-Selling?

1. An Immersive and Engaging Approach

Serious Games allow complex topics like Cross-Selling & Up-Selling to be tackled in a fun, immersive way. With a customized scenario, employees are placed in real-world situations that help them easily absorb these concepts.

2. An Interactive and Engaging Experience

Unlike traditional training methods, Serious Games encourage active participation. This boosts employee engagement and ensures better retention of information. For example, a leaderboard or scoring system adds a competitive edge, making learning motivating and rewarding.

3. Tailored for Luxury and Retail

In high-demand sectors like luxury and retail, where customer experience is key, Serious Games simulate realistic interactions. Participants learn how to spot cross-selling opportunities while staying true to the brand’s standards and values.

What Our Agency Offers for Cross-Selling & Up-Selling

We create custom Serious Game eLearning solutions tailored to the unique needs of each client. Here’s what we offer:

Tailored and Scalable

• 100% customized to your brand’s DNA: Each game is crafted to reflect your company’s values and identity.
• A Serious Game that belongs to you: Once created, it is exclusively yours.
• Flexible updates: Add content or update the game at any time.

Total Accessibility

• Unlimited players: Accessible to all your team members, with no participant limit.
• Compatible with all devices: Works on mobile, tablet, and desktop.
• Play anywhere: Accessible from any browser, no downloads required.

Advanced Features

• Custom performance indicators: Track KPIs through integrations like PowerBI.
• API / SSO / LMS connectivity: Seamless integration with your existing systems.

Rapid Development and Global Reach

• Developed in less than 2 months: Save time with accelerated production.
• Unlimited translations: Available in all languages for global coverage.
• In-house expertise: A dedicated team of 35 creatives and 15 developers.

Features for Cross-Selling & Up-Selling

Automated Game Master

A virtual character guides players throughout the game, providing helpful hints to progress. This feature encourages autonomy while ensuring smooth learning.

Solo and Multiplayer Modes

Offer a personalized experience with:

• Solo Mode: Perfect for independent learners.
• Multiplayer Mode: Fosters collaboration and sharing among colleagues.

Player Tracking and Ranking

• Live Leaderboard: Boost competitiveness with real-time performance tracking.
• Regional or Departmental Rankings: Ideal for teams across different locations.
• Detailed Reports: Monitor progress with precise performance data.

Scoring and Rewards

• Custom Scoring Systems: Evaluate players based on predefined criteria.
• Rewards: Offer tangible rewards (gifts, donations, swag).

Customizable Back Office

Access a tailored dashboard to review results and analyze performance.

Customizable Avatars

Allow your employees to create unique avatars for a fully immersive experience.

Benefits of Serious Games for Cross-Selling & Up-Selling

1. Simplified Complex Concepts

Games make complex topics easier to understand and engage with.

2. Enhanced Engagement

Fun mechanics keep participants focused and motivated.

3. Adaptability

Suitable for both digital novices and experts.

4. Team Cohesion

Multiplayer mode encourages collaboration and interaction between team members.

5. Real-Life Scenarios

Realistic immersion helps participants internalize concepts more effectively.

Using Artificial Intelligence for Cross-Selling & Up-Selling

Serious Games with AI are revolutionizing cross-selling and up-selling training:

• Interactive Simulations: AI-driven dialogues create realistic, real-time interactions.
• Emotion Tracking: With voice and facial recognition, the game adjusts scenarios based on players’ emotional responses.
• Enhanced Personalization: Every experience is tailored, maximizing learning impact.

For more details, explore our approach by combining AI and eLearning on Emeraude Escape.

Formats for Cross-Selling & Up-Selling:

Digital Escape Room

Learn how to identify cross-selling and up-selling opportunities through engaging scenarios.

Explore this format.

Virtual Scavenger Hunt

Explore how to pair products for maximum sales in an interactive game.

Learn more.

Hybrid/Classroom

Experience cross-selling techniques through both in-person and digital games.

Discover the hybrid format.

Microlearning

Offer clear, bite-sized modules to develop quick cross-selling reflexes.

Try microlearning.

Metaverse

Immerse your teams in realistic sales simulations to perfect their skills.

Dive into the metaverse.

Examples of Serious Games for Luxury and Retail:

Sephora – Strengthening Workplace Safety in Stores and Offices via a Serious Game

Sephora’s serious game allows employees to learn how to manage safety while integrating cross-selling and up-selling strategies. By better understanding customers’ safety needs, employees can proactively offer complementary products, increasing sales while ensuring a safe experience. Read more here.

Carrefour – Serious Game on Digital Retail and E-commerce

Carrefour developed a serious game to train employees in digital retail practices, including specific modules on cross-selling and up-selling. By mastering these techniques, employees can maximize sales opportunities by offering complementary or premium products via digital platforms and in-store. Read more here.

Lancôme – Digital Learning via Escape Game

Lancôme uses an escape game to teach advisors about products interactively, boosting their cross-selling and up-selling skills. This game better equips employees to offer complementary or luxury products, increasing the value of sales and enriching the customer shopping experience. Read more here.

Clients that have trusted us for their product training with Serious Games: