Clienteling

Why Use Serious Games for Clienteling Training

1. Complete and Captivating Immersion

eLearning in the form of Serious Games transforms technical concepts, such as customer relationship management, into an engaging and interactive adventure. This eLearning format captures employees’ attention and encourages active participation, making it far more effective than traditional training methods.

2. Enhanced Skill Retention

Through realistic scenarios and practical simulations, participants are immersed in environments inspired by their everyday professional experiences. This allows them to develop client support skills while having fun.

3. Flexible and Universal Learning

Serious Games are adaptable to all types of learners, whether they are familiar with digital tools or not. They are accessible via eLearning on various devices (PCs, tablets, smartphones) with no need for downloads.

4. Increased Engagement and Team Cohesion

With features like solo and multiplayer modes, live leaderboards, and rewards, employees stay motivated throughout their training journey, while also fostering a sense of teamwork.

What We Offer

We provide fully customized solutions designed to elevate your clienteling and luxury customer experience:

• Tailored to Your Brand: 100% personalized to reflect your values and brand identity.
• Full Ownership: The Serious Game is all yours, with no limitations.
• Unlimited Access: Use it as many times as you want, with no restrictions.
• Multi-Platform, No Downloads: Works seamlessly across all devices and browsers.
• Effortless Updates: Easily update and expand the content whenever needed.
• Real-Time Performance Tracking: Get insights with custom dashboards and PowerBI integration.
• Seamless Integration: API, SSO, LMS for smooth connectivity.
• Fast Turnaround: Your solution ready to go in less than two months.
• Global Reach: Unlimited translations for international use.
• Expert In-House Team: 35 creatives and 15 developers dedicated to your success.

Features for Clienteling Training:

Automated Game Master

A virtual guide helps players through the game, offering hints when they hit roadblocks. This ensures a fully autonomous learning experience.

Solo and Multiplayer Modes

Players can choose to go solo or team up for a more interactive experience. Team-based play boosts collaboration and strengthens team bonds.

Real-Time Player Tracking

Track your progress as you go! See how you’re doing compared to others, adding an element of healthy competition.

Dynamic Leaderboard

• Live Rankings: Stay motivated with real-time performance updates.
• Final Leaderboard: See who comes out on top when the game ends.
• Regional/Team Rankings: Compare results across teams, regions, or locations.

Scoring & Rewards

Earn points for your performance (speed, accuracy, etc.), which you can trade for rewards—keeping you motivated to keep improving.

Customizable Back Office

Access a personalized dashboard anytime to track player performance and make data-driven decisions.

Custom Avatars

Personalize your avatar for a fun and more immersive experience.

Benefits of Serious Games for Clienteling Training

1. Gamifying Serious Topics

Make complex concepts like client relationship management easier to learn by turning training into an engaging experience.

2. Increased Employee Engagement

Active participation helps employees absorb and retain skills more effectively.

3. Keeps Attention Focused

Fun features like scores, evolving avatars, and rewards keep employees engaged throughout the training.

4. Universal Accessibility

A simple and enjoyable learning path that’s accessible to all skill levels.

5. Stronger Team Cohesion

Multiplayer mode encourages collaboration, communication, and idea-sharing among employees.

6. Immersive Scenarios

Employees dive into realistic situations that make it easier to apply what they’ve learned in the real world.

Artificial Intelligence in Clienteling Training

With the integration of artificial intelligence, Clienteling training takes interactivity and precision to a whole new level:

• Interactive Dialogue Simulations: Train your teams to handle complex and personalized conversations with ease.
• Emotion Analysis: Use voice and facial recognition to adjust scenarios in real-time, making the learning experience even more relevant.
• Real-Time Feedback: Provide instant performance feedback to enhance the effectiveness of the training.

Different Serious Game Formats for Clienteling Training

Digital Escape Room

Engage your teams with custom scenarios to build personalized and memorable customer relationships

Explore this format.

Virtual Scavenger Hunt

Teach customer loyalty techniques by linking clues to actionable steps.

Learn more.

Hybrid/Classroom

Dive deeper into clienteling strategy through interactive discussions and simulations.

Discover the hybrid format.

Microlearning

Offer quick and simple tips to enhance customer experience and boost loyalty.

Try microlearning.

Metaverse

Replicate real-world customer interactions in immersive, realistic scenarios to test your strategies.

Dive into the metaverse.

Here are some examples of our work:

Sephora – Enhancing Workplace Safety in Stores and Offices through a Serious Game

Sephora uses a serious game to train employees on workplace safety, ensuring they can meet customer expectations by creating a secure and reassuring environment. This game promotes effective clienteling, where every interaction occurs within a professional and safe framework, ultimately boosting customer loyalty. Read more here.

Carrefour – Serious Game on Digital Retail and E-Commerce

Carrefour integrates a serious game to train its teams on digital skills, enhancing their ability to manage clienteling both online and in-store. Employees are empowered to provide personalized service, streamlining the interaction between different channels and strengthening customer relationships. Read more here.

Lancôme – Digital Learning via Escape Game

Lancôme uses an escape game to reinforce product knowledge among its advisors, enabling them to offer expert clienteling. With this approach, employees are better equipped to provide personalized, high-quality service, contributing to customer engagement and loyalty. Read more here.

They’ve trusted us to train their teams in clienteling through Serious Games: