Gamification on the Rise in Morocco: Training, Education, and Organizations

Morocco has entered a new phase of digital innovation. With the launch of the Gamification Lab, a national platform to promote gamification solutions for public and private actors. The country is rapidly strengthening its position as a regional hub for technology‑driven capacity building and enterprise transformation. One of the clearest indicators of this shift is the increasing emphasis on gamified learning and digital upskilling within the corporate sector.

In recent years, global brands and multinational organisations with operations in Morocco have been accelerating investments in advanced L&D programmes. This reflects broader national and regional trends:

• Digital transformation is progressing at scale
• The workforce demographic is young and tech-savvy
• Multilingual work environments are the norm
• Morocco is becoming a regional centre for digital innovation and enterprise expansion

The world of corporate learning in Morocco is changing fast. Traditional L&D approaches such as classroom-centric, information-heavy and instructor-dependent, are no longer capable of meeting business requirements. Multinational enterprises need scalable, digital and behavioural learning systems.

Once considered an experimental approach, gamification and immersive learning are now critical tools for achieving measurable business outcomes.

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Gamification: An Innovative Approach to Corporate Learning

The Moroccan enterprise landscape is changing at speed, fuelled by dynamic growth across key industries such as banking and financial services, telecommunications, automotive and aerospace, retail and e-commerce, energy and renewables, pharmaceuticals, and large-scale logistics and manufacturing. These sectors are expanding their operations, modernising their infrastructures, and competing regionally and globally. Yet, as diverse as these industries are, they share a common workforce challenge: how can companies accelerate skill development, maintain consistency across large and dispersed teams, and do so at scale while improving engagement and performance?

Gamification enables this shift better than any traditional learning format.

Gamification Is Becoming a Strategic Enterprise Capability in Morocco

Gamification is no longer considered a nice-to-have add-on. Leading enterprises in Morocco are redefining corporate training by integrating:

• Game mechanics
• Digital storytelling
• Behavioural psychology
• Data-driven learning
• Reward and progression systems
• Immersive digital experiences

Modern gamification is not about superficial badges or points. It is a carefully engineered learning framework designed to shape behaviour and maximise business results.

1. Onboarding and induction
Creating memorable employee journeys.

Dior | Immersive Onboarding Path

To elevate its onboarding experience, Dior partnered with Emraude to create a gamified learning journey that reflects the elegance and heritage of the Maison. The result was an immersive onboarding game built around five interactive chapters that guide new employees through the brand’s history, values, and iconic creations, ending with a 3D knowledge quiz. Designed for a global audience, the solution was deployed across 98 countries, ensuring consistent training and brand storytelling worldwide. The feedback speaks for itself: players reported an average satisfaction score of 4.8/5, praising the experience for its engagement and impact. By turning heritage and craftsmanship into a narrative-led learning journey, Dior successfully reimagined onboarding and strengthened brand culture from day one. Lear more!

2. Sales enablement
Interactive simulations and competition systems.

Bvlgari | Tuboas Heritage: Sales Training

Bvlgari wanted a more engaging way to train its global sales teams on essential themes such as heritage, craftsmanship, and product knowledge. Working with Emeraude, the brand launched a mobile-friendly serious game that delivers core content through dynamic challenges and interactive puzzles. Structured in concise modules, the experience allows employees to explore product details and Bvlgari’s legacy in a format that is easy to navigate and memorable. The result was a significant increase in learning engagement and knowledge retention, empowering sales teams to represent the brand with greater confidence and expertise. Learn more!

3. Customer service
Scenario-based dialogue and role-play.

Accor | Hospitality Operation Training in 3D Simulation

Accor partnered with Emeraude to reinvent how Standard Operating Procedures are delivered across its global network. The result was a 3D gamified training experience that brings the Heartist® philosophy to life, replacing traditional SOP manuals with immersive simulations. Employees enter realistic hotel environments for brands like Ibis, Novotel, and Pullman, where they complete missions based on real guest interactions and operational challenges. Fully SCORM-compatible and available in 20 languages, the solution is integrated into Accor’s Docebo LMS and supports thousands of Heartists® worldwide. By combining gamification, narrative and real-world scenarios, Accor transformed SOP training into an engaging and memorable learning experience. Learn more!

4. Leadership and soft skills development
Complex decision-making environments.

Maisons du Monde | Microlearning for Change Management

Maison du Monde worked with Emeraude to develop an interactive serious game that supported the company’s strategic transformation and helped align more than 8,000 employees across six countries. The solution was designed in six languages and built around a playful map-based experience where each room represents a key pillar of the brand’s new strategy. Through challenges and multiple-choice questions, employees earn points that they can spend on virtual décor items, creating a fun and competitive learning environment. This gamified approach made change management both engaging and accessible, increasing participation and strengthening alignment with the company’s long-term goals. Learn more!

5. Compliance and safety
Reduced risk through simulation-driven learning.

Sephora | Health & Safety Training

To strengthen workplace safety across its global network, Sephora introduced a 2D escape room–style microlearning game that addresses risks such as falls, fire evacuations, and logistical hazards. Delivered in short, scenario-based modules and accessible on mobile, the experience allows beauty consultants and retail teams worldwide, warehouse employees and HQ employees to practise safety protocols in realistic warehouse and store environments. The game is designed for two distinct environments to cater to different audiences: one for the retail setting and one for the headquarters environment. Available in more than 20 languages, the solution improved participation and guideline retention while strengthening a culture of safety across Sephora’s global workforce. Learn more!

6. Transformation programmes
Digital readiness, organisational change and reskilling.

Carrefour | Serious Game for Digital Transformation

Aiming to become the leading digital retail company by 2026, Carrefour has launched a digital training program developed by Emraude. The Serious Game, Tous Digital (“All Digital”), initially reaches 85,000 employees in France and will expand to over 150,000 globally the following year. It offers an engaging platform for employees to build digital skills, use e-commerce tools, and integrate technology into daily work, regardless of role. Designed for a diverse workforce, the game supports both HQ employees – already comfortable with digital tools, and field staff in stores and warehouses, helping Carrefour accelerate digital adoption and foster a cohesive digital culture. By immersing all employees in a custom virtual environment, Carrefour aims to accelerate digital adoption across the company and create a cohesive digital culture. Learn more!

Gamified learning addresses many of the challenges that multinational companies face in Morocco:

1. High engagement for digital-native employees
Morocco has one of the youngest workforce populations in the region and a very high digital adoption rate. Younger generations expect training that mirrors the engagement and interactivity of modern platforms, not static modules.

2. Real-world skill transfer
Game-based simulations help employees develop problem-solving abilities, make better decisions, exercise sound judgment, think critically, and perform under realistic constraints. These skills are particularly essential in Morocco’s key industries, including telecom, banking, energy, and logistics.

3. Behavioural change becomes measurable
Gamification links training directly to performance, enabling faster onboarding, higher compliance accuracy, fewer operational mistakes, improved retention, and better sales results.

4. Perfect fit for multilingual environments
Morocco’s corporate landscape is inherently pluralistic. Gamified training allows content to be delivered in multiple languages while maintaining a consistent learning experience.

Morocco has rich cultural roots in storytelling and narrative tradition. When storytelling is integrated into training, it deeply enhances learning impact. The enterprises can benefit from:

• interactive digital storytelling
• scenario-based learning
• branching narratives
• gamified role-play
• immersive environments

Story-driven gamification enhances learning by strengthening memorability, increasing engagement, simulating real-world situations, and fostering problem-solving skills. By placing employees in interactive, narrative-driven scenarios, it allows them to experience challenges and make decisions in a safe, controlled environment. This approach is particularly impactful in areas such as customer experience training, sales enablement, digital onboarding, and leadership development, where practical application and retention of skills are critical for success.

Morocco’s corporate learning market has matured from merely translating training into French or Arabic to designing learning systems with measurable outcomes.

Gamification combines:

• game design
• learning psychology
• instructional design
• user experience
• performance analysis

This approach is especially important for highly regulated sectors, organizations with complex operations, and companies managing large workforces. Pedagogical engineering ensures that training goes beyond mere interactivity, making it both instructional and strategically aligned with business objectives. By combining thoughtful design with practical application, employees gain skills that are relevant, retained, and directly transferable to their day-to-day roles.

There are four unique characteristics that make Morocco particularly well-positioned for gamified corporate learning:

All these factors make gamification a natural evolution for enterprise L&D.

Artificial Intelligence is accelerating gamification even further. Global companies now deploy AI to:

• Adapt learning paths automatically
• Assess employee performance at scale
• Provide personalised recommendations
• Support predictive capabilities
• Analyse competency gaps
• Enhance engagement through tailored rewards

AI combined with gamification is not just the future of corporate learning—it is already transforming how companies approach workforce development. By integrating AI, gamified training becomes more intelligent, automated, scalable, and measurable. This allows organizations to deliver personalized learning experiences at scale, track progress with precision, and continuously optimize training to drive meaningful business outcomes.

Morocco’s enterprise landscape is evolving rapidly, and gamified learning is moving to the centre of corporate transformation. In recent years, the country has become a fertile ground for innovation, driven by increased investment from private companies, flourishing tech ecosystems, and a strong presence of multinational brands. The corporate environment is also shaped by a multilingual workforce and an accelerating demand for digital training solutions, all of which create fertile conditions for advanced learning strategies.

As organisations continue to adopt digital learning technologies, gamification is emerging as more than a trend or a creative experiment. Morocco is entering the next phase of L&D evolution, where gamified solutions play a defining role in talent development and workforce readiness. Gamification is no longer optional, it has become a strategic driver in shaping employee skills, engagement, and continuous learning within modern enterprises.

Conclusion

Morocco’s shift towards gamified learning reflects the evolution of its corporate and digital landscape. Multinational organisations are adopting gamified, multilingual, scalable and AI-driven platforms not just to educate employees but to transform performance and culture.

The next decade in corporate learning in Morocco will be defined by:

• immersive digital experiences
• behavioural design
• enterprise performance analytics
• multilingual integration
• AI-powered gamification

Enterprises that embrace this shift early will lead the market in innovation, talent development and operational excellence.