Creative Gamification Agency
Based in Paris, Montréal and Dubai, Emeraude operates globally, working with world’s largest companies for digital gamified learning and branding experiences.
Our expertise
We design and develop interactive learning experiences to engage your employees with your organization, and immersive branding experiences to connect your audience with your brand.
For your employee engagement, development, training and awareness
- Corporate Escape Room Games
- Serious Games
- Corporate Metaverse
- Speed Gaming
For your brand engagement, customer acquisition and retention
- Advergames
- Arcade games
- Marketing games
- Brand activation games
What we offer
Learning and branding experiences that give results
All our game solutions are 100% tailor-made to provide our clients with fully branded and personalized experience. All our creative solutions are powered by gamification that generates results for motivation, participation, retention, acquisition, completion, and a better knowledge assimilation. All these KPIs are measurables in all of our games.
Global partnerships: collaborating with industry leaders worldwide
With experience in Dubai, Riyadh, Abu Dhabi, Doha, Jeddah, Kuwait…
Where elegance meets creativity – inspire and captivate with unforgettable experience
Industries that work with us
Who you will be working with
Track your project development with ease
Testimonials
“At diptyque, creation always starts with a first impression and it is exactly what happened with Emeraude: a new, highly immersive and multisensorial digital experience designed to make the learners travel and develop their imagination.”
“Momentum, I think that’s the right word, the level of commitment shown from the management was extraordinary regarding this serious game, which delivered an experience that could relate to everyone.”
“We were very impressed with the creative minds at Emeraude, they took the operating room content that they had no experience with, and made it into a really fun escape room.”
“Training courses gamification is particularly effective in achieving the objectives and promoting learning as it requires active participation from learners resulting in quicker and more profound engagement and understanding of the content provided.”
Case studies
Dior’s onboarding game was launch in all the Middle East on iOS, Android, and desktop, to onboard hundreds of Dior retail store newcomers weekly. Featuring 5 chapters and a 3D quiz, the game brings Dior’s story to life.
Sephora, an LVMH brand reinforced health and safety awareness training through gamified micro learning experience for office & warehouse employees, beauty consultants and retailers in all the Middle East. Two 8-minute mini-games, available on iOS, Android and desktop are packed in SCORM and integrated into the 360 learning LMS and Sephora Learning Tribes.
Gamification in Middle East 📖
In today’s evolving business environment, the need for innovative approaches to employee engagement, training, and motivation is more important than ever. At the forefront of this transformation is the growing popularity of gamification, particularly in regions like the Middle East, Dubai, and Saudi Arabia. This shift reflects a broader global trend where businesses are increasingly leveraging digital game design and custom game creation as core elements of their corporate strategies.
The Rise of Corporate Gamification Solutions
At the heart of corporate gamification lies the desire to make routine business processes more interactive, engaging, and effective. Whether through digital game development or customized business games, the essence of gamification is to apply game-like elements to non-game contexts, such as employee training, HR management, or corporate education. Businesses in the Middle East are leading the way in integrating gamified corporate training into their organizational frameworks, understanding that the power of play can unlock untapped potential in employees.
For example, digital games for training help employees learn new skills, offering a much more engaging experience than traditional methods. In particular, serious games training has gained traction in industries that require employees to learn complex processes or regulations, such as in finance, healthcare, or the oil and gas sectors, which are predominant in the Saudi Arabia, Dubai and Qatar. This method of learning not only enhances knowledge retention but also improves practical application of concepts.
Custom Gamification Solutions for Unique Business Needs
The idea behind custom game creation is to develop tailor-made solutions that align with a company’s goals, culture, and challenges. Serious games are often designed to address specific industry challenges, such as compliance training, soft skills development, or team building. By offering customized business games, companies can ensure that their employees receive training that is relevant, practical, and aligned with their unique business environment. This is particularly important in regions like Saudi Arabia and Dubai, where businesses are culturally diverse and globally connected.
Businesses in these regions often look for tailor-made gamification solutions that can integrate seamlessly with their corporate culture, whether it’s for HR gamification, gamified business simulations, or digital team building games. Tailoring the experience ensures that the content resonates with employees, increasing the likelihood of sustained engagement and skill development.
HR Gamification and Employee Motivation
A major component of HR gamification is motivating employees to achieve higher levels of performance, often using HR gamification tools. These tools incorporate elements like points, badges, leaderboards, and rewards to encourage employees to complete tasks, learn new skills, or improve productivity. In regions like Dubai and Saudi Arabia, where companies are often seeking to differentiate themselves in competitive markets, gamification for HR has become an effective tool for employee engagement and motivation.
In particular, gamification for onboarding is an area where Middle Eastern companies are making significant strides. Onboarding is a critical phase in the employee lifecycle, and using personalized gamified experiences for new hires helps to familiarize them with company culture, processes, and expectations in a fun, interactive way. This approach is becoming particularly popular in cities like Dubai, where multinational companies need to quickly integrate talent from different backgrounds.
Another key application of gamification is in fostering employee loyalty and reducing turnover. Building employee loyalty with interactive games is not only cost-effective but also highly engaging. Gamification helps employees feel more connected to the company, increasing retention rates and creating a more satisfied workforce. The concept of gamification for employees has become a vital strategy for retaining top talent in highly competitive markets such as the UAE and Saudi Arabia.
Serious Games for Learning and Development
Incorporating serious games into employee training is a trend that has proven its worth, especially in industries that require continuous learning and development. Interactive games for continuing education are designed to not only educate employees but also provide real-time feedback on their progress. This is particularly beneficial for industries in the Middle East where compliance and technical expertise are crucial, such as healthcare and finance.
Educational serious games and serious HR games play an important role in building competencies, improving decision-making skills, and enhancing problem-solving capabilities. These games can simulate real-world scenarios, allowing employees to practice without the fear of real-world consequences. By building skills with gamification, employees can navigate complex tasks in a controlled environment, building their confidence and expertise.
Moreover, the use of online serious games is on the rise, particularly in regions like Dubai and Saudi Arabia, where companies are adopting remote work models and digital transformation at an accelerated pace. These online game designs for business offer scalable solutions for training large, geographically dispersed teams, ensuring that learning remains consistent across the organization.
Gamification in the Middle East
The adoption of business gamification in the Middle East has surged over the past few years, with Dubai and Saudi Arabia being at the center of this trend. These regions are home to some of the fastest-growing business environments in the world, and as such, companies are eager to embrace innovative ways to stay ahead of the curve. Business gamification integration has become a key strategy for companies looking to improve employee engagement, boost performance, and foster innovation.
For instance, gamified business simulations allow companies to train employees in strategic thinking, decision-making, and leadership development. These simulations provide a risk-free environment where employees can test various strategies and see the outcomes of their decisions. This form of digital team building not only fosters collaboration but also improves critical thinking and problem-solving skills.
Furthermore, business augmented reality games and serious games in virtual reality are becoming increasingly popular in the region. These technologies allow for immersive experiences that go beyond traditional training methods, offering employees a deeper understanding of complex concepts. The combination of digital game design with AR and VR technology represents the future of gamified training in the Middle East.
Gamification for Employees engagement
The benefits of gamification for employees are numerous and well-documented. From improved employee training to increased employee engagement, gamification offers a fun, interactive way to learn and develop new skills. Gamified corporate training is particularly effective because it appeals to employees’ natural desire for achievement, competition, and recognition. In a region like the Middle East, where companies are always seeking to differentiate themselves, gamification provides a unique edge in talent development and retention.
Another key benefit is the reduction of turnover thanks to gamification. By making work more engaging and fulfilling, gamification helps employees feel more satisfied and connected to their companies. This is especially important in the highly competitive labor markets of Dubai and Saudi Arabia, where retaining top talent is critical to business success.
Gamification has become a vital tool for businesses in Dubai and Saudi Arabia, where companies are looking for innovative ways to train, motivate, and retain employees. Whether through serious games, HR gamification, or interactive business games, the benefits of gamification are clear. By embracing business gamification solutions, companies can not only improve performance but also create a more engaged and loyal workforce, driving long-term success in a competitive global market.
Gamification for Employees engagement
The benefits of gamification for employees are numerous and well-documented. From improved employee training to increased employee engagement, gamification offers a fun, interactive way to learn and develop new skills. Gamified corporate training is particularly effective because it appeals to employees’ natural desire for achievement, competition, and recognition. In a region like the Middle East, where companies are always seeking to differentiate themselves, gamification provides a unique edge in talent development and retention.
Another key benefit is the reduction of turnover thanks to gamification. By making work more engaging and fulfilling, gamification helps employees feel more satisfied and connected to their companies. This is especially important in the highly competitive labor markets of Dubai and Saudi Arabia, where retaining top talent is critical to business success.
Gamification has become a vital tool for businesses in Dubai and Saudi Arabia, where companies are looking for innovative ways to train, motivate, and retain employees. Whether through serious games, HR gamification, or interactive business games, the benefits of gamification are clear. By embracing business gamification solutions, companies cannot only improve performance but also create a more engaged and loyal workforce, driving long-term success in a competitive global market.
