Case Study

Chablis Wine – Sales Enablement Training with Interactive Story Games

Product Knowledge Training

Learning and Development – Sales Enablement Training

Game format:
2D virtual escape room

Target group:
Wine professionals in the USA, Canada & the UK

Sopexa USA (Hopscotch Groupe) – International Communication Agency for food and drink

Check out the video of Chloe Bergamaschi from Sopexa USA to learn more about this project.

Interactive Learning Journey about Historical Chablis Wine

The visually stunning interactive game involves 4 chapters and the learners will have in-depth knowledge about;

  • History and background of Chablis and the unique quality of Burgundy
  • Wine making – from fermentation to bottle
  • Different types of Chablis and their food pairing

The four chapters can be played in no particular order.

Product Knowledge Training
game design by emearaude

Chapter 1: A special terroir and history

Mode: Solo and multiplayer

Duration: 15-20 min

Training modules:

  • Historical heritage of Chablis region
  • Knowledge on the terroir
  • Classification of appellation
game design by emearaude

Chapter 2: Story of Chablis wine making

Mode: Solo and multiplayer

Duration: 10-15 min

Training modules:

  • Conditions of appellation
  • Wine making process
  • Wine recipes
game design by emearaude

Chapter 3: Chablis wines and food pairing

Mode: Solo and multiplayer

Duration: < 10 min

Training modules:

  • Minerality of different Chablis wine
  • Pairings according to occasion
  • Choice of food based on palate
Chablis chapitre 4

Chapter 4: Spring frost in Burgundy

Mode: Solo and multiplayer

Duration: 10-15 min

Training modules:

  • Spring season and vineyards
  • Vineyard challenges
  • Bud protection methods

Learning and Development Content Delivered in An Interactive Game

The purpose of this gamified training is to offer an exciting, challenging, playful-interactive and immersive learning experience to all target groups.

The professionals have received the following benefits through this digital learning experience:

  • gaining a thorough and detail knowledge on Chablis wine through an in-game journey to France that allows them to strengthen the relationship with Chablis brand
  • being equipped with sales knowledge to promote the brand, the wine and the services that can generate leads and prospects
  • being able to access the game on a simple URL from anywhere at anytime in both solo and multiplayer mode that stimulates the team and creates competition with a fun and engaging training

Book A Demo

Get a personalized demonstration by one of our game design experts.

Enter the code to access the demo:


Mystery game

We have hidden several mini-games on our website, complete 3 of them to access a digital game developed especially for our visitors.


You are one step closer to our digital game, complete mini-games to unlock it.


You now have access to the larger game developed especially for our visitors.
Book A Demo
Talk to an expert from our team and get an overview of our immersive games.

An error has occurred

Welcome {name}

Keep an eye on your email {email}, you will receive something from us in the next few hours.