Sephora, an LVMH brand reinforced health and safety awareness training through gamified microlearning experience for HQ employees, beauty consultants and retailers worldwide.
Case Study
Maisons du monde – Serious Game for Change Management
Solution:
1. HR – Change Management
2. L&D – Loyalty Program
3. Awareness – Diversity & Inclusion
Format:
Interactive Serious Game
Target:
8000+ employees
Language:
6 (French, German, Dutch, Spanish, Italian, Portuguese)
Discover the interview of Julie Tondu, Digital Project Manager
A Serious Game that Embodies the Entire Universe of the Furniture Retail Brand
As one of the most renowned home furnishing retailers in France, Maisons du Monde regularly redefines its brand strategy to maintain their premium identity. This time, they took the gamification approach to get all their employees on board with the brand’s five strategic facets, simply put 5C’s in French.
Five learning chapters are transformed into interactive gameplay to help the learners understand the new strategy of Maisons du Monde and achieve their short-term and long-term objectives. The creative team at Emeraude effectively designed and developed the custom Serious Game for Change Management, perfectly reflecting the Maisons du Monde universe.
Maisons du Monde Déco Challenge
The Maisons du Monde “Déco Challenge ” game blends the simplicity of quiz mode and drag-and-drop game mechanics with the sophistication of illustration and motion design to keep learners engaged with the learning content. The game mode is solo, and it is integrated into the Teach on Mars LMS in SCORM format.
Players can explore an interactive map where rolling the dice determines which room they enter. There are 5 rooms representing 5 chapters focused on Maisons du Monde’s 5 strategic pillars. Each chapter consists of 5 multiple-choice questions. By answering all questions correctly, players can earn 500 points, plus a 50-point bonus, for a maximum of 550 points per chapter. These points can be used as currency to purchase decorative pieces for each room and style their home.
The game includes a contest to boost employees’ motivation and engagement for learning and adopt the new business strategy as quickly as possible. There’s a prize for the employee who gets all the answers right and completes the game the fastest. Employees can play the game as often as they like and improve their rankings on the leaderboard to secure first place before the contest finishes.
Serious Game for Change Management that Drives Higher Engagement
The collaboration between Maison du Monde and Emeraude has successfully delivered an enriching learning experience for all its employees, imparting the brand’s strategic change. By immersing employees in interactive gameplay, this gamified training not only ensures employees’ understanding of 5 strategic pillars but also generates higher engagement and motivation, while maintaining a culture of continuous improvement and alignment with the brand’s long-term objectives.
Game 2: Microlearning Game for Loyalty Program
Following the success of the initial collaboration, Maisons du Monde and Emeraude have launched an 8-minute Microlearning Game focused on Maisons du Monde’s Loyalty Program and Customer Engagement Strategy.
Developed using Storyline, this game is integrated into the Teach on Mars LMS and is dedicated to 1600 retail employees of Maisons du Monde. The objective is to ensure all retail employees are acquainted with the levels and benefits of the new loyalty program encouraging strategic purchasing and enabling the offering of status levels based on customers’ purchasing patterns.
The mobile-first microlearning game, available in 6 languages, features key steps for building customer loyalty:
- Identifying customers loyalty status
- Introducing loyalty program
- Activating customer benefits
- Collecting essential customer data
- Ensuring data privacy
- Building customer relationships and loyalty
Scenario:
Samia and Abel, a young couple enrolled in the Maisons du Monde loyalty program, are discovering the benefits available at their membership levels and how to make the most of them while purchasing furniture for their dining room. Meanwhile, Samia’s in-laws, new to Maisons du Monde, are interested in redecorating their living room with stylish furniture. After discussing with a sales representative, Samia’s mother-in-law considers joining the loyalty program, though she remains cautious about data collection. Through conversations with the sales rep, her wary concerns have been clarified and the full range of benefits of the loyalty program are thoroughly explained.
Engaging Learning Experience for Customer Engagement Strategies
Similar to the first Serious Game for Change Management, Maisons du Monde’s unique identity is visually represented in 2D, while gameplay remains simple with features like drag-and-drop and interactive puzzles. This blend of interactivity and user-friendly design enhances the gaming experience, enabling learners to easily absorb the nuanced techniques of customer engagement strategies. Despite the complex subject matter, the game remains appealing and accessible. Employees can engage with these microlearning modules on any device at any time, allowing them to learn at their convenience. Ultimately, this experience boosts their productivity and supports their upskilling journey.
Game 3: Microlearning Game for Engagement Week – Diversity and Inclusion
The Maisons du Monde Engagement Week features an engaging microlearning game focused on Diversity and Inclusion. Developed with the spirit of the Paralympics, this interactive game is integrated into the Teach on Mars LMS (MDM Coach) and is available in six languages. It provides employees with an engaging and interactive way to explore key values of Maisons du Monde’s diversity and inclusion engagement. This game is designed in 2D one-scene game visuals, with modules, colours, and animations reflecting the company’s identity, values, and partnerships.
User Flow and Key Features
1. Chapter Selection
The main game scene presents a Maisons du Monde community where learning chapters are guided by the prompts, to select a module — each related to a core diversity and inclusion topic.
2. Game Elements & Puzzle Design
- Visuals: Puzzles are created with Maisons du Monde’s colour scheme and center around a welcoming environment that highlights commitment to inclusion.
- Animation Placement: Animations represent correct and incorrect answers in a fun, sports-themed way like table tennis and cycling, symbolising the company’s partnerships.
3. Learning Modules
Players engage in three modules, each covering one of the following areas: Handicap, Gender Equality, and Youth Programs (Mentorship).
- Content: Each module includes puzzles, and interactive Q&As designed to deepen understanding of the learners.
- Video/Podcast Embedding: Short videos and podcasts feature real-life stories, best practices, and expert insights on each topic, enhancing user engagement in the game and relatability.
4. Inclusive Environment
The visual design gives learners a sense of belonging in their corporate environment, with all visual cues adapted to reflect Maisons du Monde’s values and identity. The main scene includes images of diverse teams, people with disabilities, and gender-balanced illustrations to subtly reinforce the inclusive environment.
5. Final Challenge and Bonus Question
With the torch of engagement as the guiding thread, players aim to light the “Flame of Commitment” in the final bonus question, with one lucky participant also winning a special prize.
6. Message for Learners
This microlearning game is about showcasing Maisons du Monde’s commitment to inclusion, emphasizing the role each employee plays in supporting diversity within the company.
Driving Diversity and Inclusion Engagement via Interactive Microlearning
The Diversity and Inclusion Microlearning Game designed and developed by Emeraude, brings to life Maisons du Monde’s dedication to ethical values and corporate responsibility, fostering pride and commitment among employees. By integrating these values through interactive learning, Maisons du Monde encourages every team member to actively participate in creating an inclusive workplace.
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