16/01/25 Last update

3 Examples of Games Revolutionizing Change Management in the Workplace

Change is inevitable in every organization, but effectively managing that change is a key factor in a company’s long-term success. Traditional methods of change management can often feel rigid or uninspiring, which is why many forward-thinking businesses are turning to gamification to drive change. Through immersive, interactive experiences, games are transforming how companies engage with employees, align them with strategic goals, and reinforce company values. We’ll explore three real-world examples of games that are revolutionizing change management in the workplace, offering valuable insights for organizations aiming to streamline and optimize their change processes.

1. Maison du Monde: Interactive Gamified Learning for Strategic Change

Maison du Monde, a leader in home décor and furniture, partnered with Emeraude to create an interactive serious game that focused on driving understanding and alignment with the company’s strategic change. With over 8,000 employees spread across six different countries, Maison du Monde recognized the need for a scalable, engaging training solution that would both inform and motivate their team.

  • Multilingual Accessibility: With employees across Europe and beyond, the game was designed in six languages, ensuring accessibility for a global workforce.
  • Interactive Gameplay: Players navigate an interactive map where rolling the dice determines which room they enter. Each room represents one of the five strategic pillars of the company’s new direction. This immersive approach makes it easy for employees to engage with the company’s strategic goals in a fun, memorable way.
  • Engagement & Motivation: By answering multiple-choice questions, players earn points that they can use as currency to buy decorative items for their virtual rooms. This gamified feature encourages friendly competition and motivates employees to complete training with high levels of participation.

The integration of gaming into Maison du Monde’s change management strategy resulted in a highly engaged workforce, with employees feeling more connected to the company’s objectives. By making the learning experience both enjoyable and informative, the company created an environment that fostered a culture of continuous improvement while reinforcing alignment with long-term business goals.

To see the full impact of this approach, check out our case study on Maison du Monde.

2. Nice: Driving Change Management through Interactive Multiplayer Games

To align its global workforce with the company’s core values, Nice partnered with Emeraude to develop an innovative multiplayer game designed to immerse employees in an interactive learning environment.

  • Immersive Design: The game leverages cutting-edge mechanics to create an engaging atmosphere, featuring dynamic music, visual effects, and gamified elements tailored to modern e-learning approaches.
  • Interactive Gameplay: Players explore each level through a futuristic lens, uncovering hidden clues and completing distinct missions. This design encourages collaboration and deep engagement, fostering a comprehensive understanding of Nice’s core principles.
  • High-Tech Accessibility: Designed for scalability, the game accommodates over 8,500 players and is playable on both desktop and mobile platforms. Integrated seamlessly with SCORM-compliant LMS systems, it ensures accessibility and ease of use for a global audience.

By partnering with Emeraude, Nice created an immersive, mission-driven experience that provides a compelling alternative to traditional training, inspiring employees to connect with its core values in an engaging and impactful way.

To explore how change management can benefit from gamification, check out our Change Management page.

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3. Leading Glass Manufacturer: Embracing the Shift to a Functional Structure Through Gamification

A leading glass manufacturer located in the EMEA region recognized that their shift to a functional structure required a more innovative approach than traditional training methods. To ensure that employees at all levels understood the new organizational dynamics and their roles in a cross-functional environment, they turned to a 3D serious game. This immersive training solution was designed to simulate real-world challenges in manufacturing and operations, emphasizing the importance of collaboration, adaptability, and problem-solving in a horizontal structure.

  • Functional Structure Exploration: The game takes players through different chapters focused on various aspects of the new functional model—from identifying issues to implementing solutions across teams. These scenarios help reinforce the value of cross-functional collaboration and the impact of each team’s contributions on overall success.
  • Puzzles and Problem-Solving: Each chapter presents puzzles that mirror the company’s daily challenges, requiring players to apply critical thinking and problem-solving skills in a team-based environment. The more challenges they successfully navigate, the higher their point score.
  • Progress Tracking: Employees are tracked based on their progress through the game and rewarded with points for completing modules. These points serve as a valuable metric for assessing how well employees understand the principles of the functional structure and how effectively they collaborate across teams.

The game’s innovative approach to training ensured employees embraced the complexities of the new functional structure while reinforcing the importance of teamwork and shared accountability. By integrating gamification, the company fostered increased engagement, knowledge retention, and enhanced performance in a more collaborative operational model.

Find out more about using gamification for change management on our Middle East page.

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The Benefits of Gamified Change Management

These case studies underscore the growing importance of gamification in driving successful change management initiatives. Here are some of the key benefits that make gamified training a must-have for companies undergoing transformation:

  • Increased Engagement: Games naturally foster higher levels of engagement, making training more enjoyable and effective compared to traditional methods.
  • Better Retention: Interactive experiences like puzzles, challenges, and point systems enhance memory recall, ensuring that employees retain important concepts over time.
  • Team Collaboration: Multiplayer games encourage collaboration, which strengthens teamwork and reinforces shared responsibilities toward company goals.
  • Scalability: Gamified training solutions can be easily scaled to accommodate large, diverse workforces, ensuring that everyone has access to the same learning experience, no matter where they are located.
  • Actionable Insights: Analytics from gamified games provide valuable feedback on employee performance, which can be used to fine-tune future training programs and identify areas for improvement.

Ready to Revolutionize Your Change Management Strategy?

Incorporating gamified learning into your change management initiatives offers a fun, engaging, and effective way to achieve organizational transformation. Whether you’re looking to align employees with new strategic goals, reinforce company values, or drive operational excellence, serious games provide a powerful tool for managing change.

Contact us today to create a tailored gamified solution for your company’s change management strategy and experience the benefits firsthand!

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