Case Study

Presentation of the new Martini Fiero in a train at Station F


Marketing – Product and service Launch

Game format:
Hybrid Game

La Felicità and Martini customer

Martini, Beverage Company, Italy

Emeraude Escape created and executed an Escape Game in a 20-meter train car train set at La Felicità restaurant (Big Mamma Group) at Station F to introduce the new Martini Fiero drink to the general public. This event took place throughout the summer of 2019 and was extended for another month following its success.

Scenario: 1863, in the North of Italy. You board a train bound for Turin. Your neighbor in the compartment is none other than a certain Luigi Rossi, a botanist who tries to develop new liqueurs. Suddenly, the train stops. One of the crew members informs you that a mysterious individual has tried to sabotage the engine room. You have to find a way to restart the train: you don’t know it yet, but if he doesn’t get to Turin in time, Rossi could miss his meeting with his future partner Alessandro Martini. The Martini brand and its new secret product will never see the light of day and will never be able to leave its mark on Italian culture… Will you be able to restore the machine and allow history to take its course?


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