Sephora, an LVMH brand reinforced health and safety awareness training through gamified microlearning experience for HQ employees, beauty consultants and retailers worldwide.
Case Study
Danone – AI and Data Acculturation Training in Digital Escape Room
Solution:
Employee Awareness – AI and Data Acculturation Training
Game format:
3D virtual escape room
Target:
Danone Employees worldwide
Client:
Danone, World Food Company, France
Jessica Mensah, Junior PMO Analyst (Global Data & Analytics) at Danone, shares her experience on creating Digital Escape Room training, with datacraft, to raise awareness of the importance of data and its use among Danoners.
Investigative Escape Room to Learn about Data and Use of AI
The escape room is designed in 3D for a more interactive and realistic feel. The story and the characters are carefully selected to reflect as close as possible to the reality. The important professions in the field of data are put in place to explain about the data, to analyze the data and to create the correct algorithm out of collected data.
There are three main escape rooms and players embark on a journey to find out the cause of unhealthy leaves in the forest and decaying crops at the farm.
Finding cause and source on land
Scene: Farm, forest and van
Mode: Solo and multiplayer
Duration: 10-15 min
Training modules: A business owner, a data scientist and an IT specialist work together to find out the reason why the plants are not in good health, the effect of polluted water on them and why the water is polluted. The training highlights on the data to identify the cause of the problem that leads to another chapter.
Understanding the concept of anomalies through data
Scene: Lake and laboratory
Mode: Solo and multiplayer
Duration: 15-20 min
Training modules: Players collect the equipment to dive and investigate underwater. Primary purpose is to collect and analyze data of the water which is presumably the cause of the dying plants. The findings in the water bring the players to the real source of the problem: the condition of the fishes, which is another set of data. From this chapter, players learn how to collect data in depth and how to model a problem.
Programming the AI to create algorithms
Scene: Farm and van
Mode: Solo and multiplayer
Duration: 10-15 min
Training modules: The data collected from the land and the water teaches the players that the best way to preserve and maintain the condition of the plants is to perform automated system with a correct algorithm created by the AI after finding a compromise between bias and variance.
Immersive 3D Escape Room to Learn How to Acculturate Data and AI Knowledge
Danone has used creative approach for Data Acculturation and AI training for its data scientists to learn quickly and easily, which is gamification. This gamified training has illustrated the crucial role of specific professions in the business such as data analysts, computer scientists and data scientists. The scenario of the game is developed to be relatable to anyone in the business. Creating puzzles and content to deliver a comprehensive data acculturation training is not an easy task. With 3D escape room, the experience becomes more memorable and immersive and it allows the learners to crack the codes and solve the puzzles easily.
Gamification is the best way for Danoners to analyze data, to model a problem, to find a compromise between bias and variance, to classify AI problems, to create algorithms and to determine the levels of automation.
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