Accor transforms hospitality training into a 3D interactive simulation, creating an engaging, multilingual experience that drives excellence and rewards learners.
Case Study
Chablis Wine – Sales Enablement Training with Interactive Story Games
Solution:
Learning and Development – Sales Enablement Training
Game format:
2D virtual escape room
Target group:
Wine professionals in the USA, Canada & the UK
Client:
Sopexa USA (Hopscotch Groupe) – International Communication Agency for food and drink
Check out the video of Chloe Bergamaschi from Sopexa USA to learn more about this project.
Interactive Learning Journey about Historical Chablis Wine
The visually stunning interactive game involves 4 chapters and the learners will have in-depth knowledge about;
- History and background of Chablis and the unique quality of Burgundy
- Wine making – from fermentation to bottle
- Different types of Chablis and their food pairing
The four chapters can be played in no particular order.
Chapter 1: A special terroir and history
Mode: Solo and multiplayer
Duration: 15-20 min
Training modules:
- Historical heritage of Chablis region
- Knowledge on the terroir
- Classification of appellation
Chapter 2: Story of Chablis wine making
Mode: Solo and multiplayer
Duration: 10-15 min
Training modules:
- Conditions of appellation
- Wine making process
- Wine recipes
Chapter 3: Chablis wines and food pairing
Mode: Solo and multiplayer
Duration: < 10 min
Training modules:
- Minerality of different Chablis wine
- Pairings according to occasion
- Choice of food based on palate
Chapter 4: Spring frost in Burgundy
Mode: Solo and multiplayer
Duration: 10-15 min
Training modules:
- Spring season and vineyards
- Vineyard challenges
- Bud protection methods
Learning and Development Content Delivered in An Interactive Game
The purpose of this gamified training is to offer an exciting, challenging, playful-interactive and immersive learning experience to all target groups.
The professionals have received the following benefits through this digital learning experience:
- gaining a thorough and detail knowledge on Chablis wine through an in-game journey to France that allows them to strengthen the relationship with Chablis brand
- being equipped with sales knowledge to promote the brand, the wine and the services that can generate leads and prospects
- being able to access the game on a simple URL from anywhere at anytime in both solo and multiplayer mode that stimulates the team and creates competition with a fun and engaging training
Discover
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