Nespresso – CSR strategy and Company’s Culture & Values

Solution:
Employee Awareness – CSR & ESG

Game format:
2D Virtual Escape Room

Target:
12 000+ employees worldwide

Client:
Nespresso, Switzerland

Mode: Solo & Multiplayer

Nespresso chose gamification to accentuate the launch of new machine ‘Virtuo’ while highlighting group’s culture and values towards manufacturing process.

Players had to navigate through 3 differents universes:

Thanks to its unique Centrifusion ™ technology, the Vertuo machine allows you to brew the best coffee ever. Rumor has it that a secret program is pre-installed at the heart of each machine. Willing to bring that recipe to light, you decided to indulge yourself with a Nespresso Vertuo Next machine. Unfortunately, the parcel containing your machine has been damaged during the delivery process and all the items are dispersed in the Nespresso factory. Seek the components to make your Vertuo machine work! Explore the Vertuo capsules production steps, unlock the secret program and create the most exquisite drink your palate has ever tasted!