Luxury cosmetic mobile-game sales training for 15,000 beauty consultants

Solution:
Mobile Learning

Game format:
2D Virtual Escape Room

Target group:
15,000 beauty consultants worldwide

Client:
Lancôme

Lancôme mini-games are designed to be playable anywhere at anytime around the world for all beauty consultants of the luxury cosmetic brand. We have developed 8 mini-mobile-games for them to learn faster, retain key information and create stronger bond between the brand and its representatives.

Game 1: Advanced Génifique Anti-aging Face Serum – 2021
Game 2: Advanced Génifique Sensitive Serum – 2021
Game 3: Absolue Product Line (Absolue The Serum, Absolue Soft Cream Moisturiser, Absolue Eco-design Packaging) – 2022
Game 4: Renergie H.C.F. Triple Serum – 2022
Game 5: La vie est belle fragrance – 2022
Game 6: Advanced Génifique Eye Cream – 2022
Game 7: Advanced Génifique Light Pearl Eye Serum – 2022
Game 8: Advanced Génifique Night Cream – 2022

Game 1: Advanced Génifique Anti-aging Face Serum

Mode: Solo

Duration: 6-8 min

Training modules:

Identifying skin types
Learning the ingredient that made the formula
Learning the benefits of the formula and clients feedback on the product
Application method
Game 2: Advanced Génifique Sensitive Serum

Mode: Solo

Duration: 6-8 min

Training modules:

Identifying skin types
Learning the ingredient that made the formula
Learning the benefits of the formula and clients feedback on the product
Application method

Game 3: Absolue Product Line

Mode: Solo

Duration: 6-8 min

Training modules:

Absolue The Serum – ingredients, benefits, texture
Absolue Soft Cream Moisturizer – ingredients, benefits, texture
Recommended products
Refillable Packaging
Game 4: Rénergie H.C.F. Triple Serum

Mode: Solo

Duration: 6-8 min

Training modules:

Knowledge on three highly concentrated ingredients for anti-aging (3 serums combined)
Textures and benefits
Benefits
Recommend products

Game 5: La vie est belle fragrance

Mode: Solo

Duration: 6-8 min

Training modules:

Composition of the perfume bottle
Number of perfumers and number of ingredients to make signature sense
Number of notes

Lancôme, the leading luxury skincare brand of L’Oréal Group enabled their digital training courses for all beauty consultants of the brand with gamification. After proven and successful results of the first 8 mini-mobile-game training modules, Emeraude Escape developed 6 new modules again and it makes Lancôme one of our trusting clients. These Virtual Escape Room Games in 10 languages were integrated in SCORM on LMS platforms of all retailer stores.

Each game has its own graphic style and content according to the product highlighted. Each escape room is a journey through iconic places in Paris, where brand’s heritage is based.

Louise Charley, Digital Education Manager at Lancôme discussed how the project was successfully delivered in following testimonial video:

Lancôme mini-games are designed to be playable anywhere at anytime around the world for all beauty consultants of the luxury cosmetic brand. We have developed four mini-mobile-games for them to learn faster, retain key information and create stronger bond between the brand and its representatives.

• Game 1: Advanced Génifique Eye Cream – Date
• Game 2: Absolue Product Line – Date
• Game 3: Advanced Génifique Light Pearl Eye Serum – Date
• Game 4: Advanced Génifique Anti-aging Face Serum – Date

Game 2: Absolue Product Line

Mode: Solo

Duration: 6-8 min

Training modules:

• Absolue The Serum – ingredients, benefits, texture
• Absolue Soft Cream Moisturizer – ingredients, benefits, texture
• Recommended products
• Refillable Packaging