Diptyque — A DIGITAL TREASURE HUNT FOR DIPTYQUE’S 60TH ANNIVERSARY

Solution:
Learning and development – Mobile learning

Game format:
2D Virtual Escape Room – Treasure hunt

Target:
10 000 sales representatives worldwide

Client:
Diptyque, Luxury Perfumery, Paris

We met with Delphine Ben Achour, International Training Manager at Diptyque, following the launch of this digital treasure hunt.

Diptyque took its players on board for the Grand Tour: a digital treasure hunt with a focus on travels and emotions.

To celebrate its 60th anniversary, the Parisian luxury perfume and candlemaker Diptyque called on Emeraude Escape to develop a Digital Escape Room in the form of a giant treasure hunt. This tailor-made digital game ‘Le Grand Tour’ was awarded the innovation prize at the Teach On Mars Mobile Learning, which rewards the best digital training platforms.

Yann Jestin, Digital Project Manager at Dior Couture and member of the jury of experts for Teach on Mars, said the following: “A big congratulations to Diptyque team for this breakthrough. An immersive experience that took me on a journey. A suspended moment with a very good pedagogy, mastered animations, an incredibly beautiful design and in line with the brand image.” He continues: “A big congratulations to the written texts that help us to smell the perfumes even behind a phone. Let’s not forget the possibility of leaving and coming back, having stamps, discovering archive photos… I can’t help but point out that I went to buy the Paris candle after doing this M-learning.”

Aimed at all Diptyque Paris employees worldwide, the game, available in seven languages, features five of the brand’s signature destinations at the heart of a limited edition collection, Diptyque’s Grand Tour allows players to travel sensorially to Paris, Venice, Milies, Kyoto and Byblos to collect memories of the founders, the ingredients and inspirations behind each product. At the end of each experience, the player earns a stamp of the city to collect in his passport, like “pieces of culture” brought back from different adventures.

A gamified and complete experience that allows the brand to educate, transmit and entertain through a mythical journey.