22/03/23 Expert opinion

Boost In-Store Experiences With Gamification

Are you looking for new ways to enhance your customers’ in-store experience and drive brand loyalty?

In-store gamification is a cutting-edge solution that can help you achieve these goals by making shopping more interactive, engaging, and enjoyable.

Do you have questions about the potential benefits of implementing in-store gamification for your business?

We’ve put together this guide to tell you all you’ll need to know about boosting in-store experiences with gamification.

Related: How Gamification Can Help Improve Your Marketing

What is In-Store Gamification?

In-store gamification is a marketing strategy that utilizes gaming elements like treasure hunts to enrich customer interaction and experience at a retail business. For example, gamification could include various online or physical games and fun activities in the store, as well as awarding points, virtual characters, sales competitions, and leaderboards to incentivize shoppers.

Allowing customers to participate in a game while they shop encourages them to stay longer in the store and can impact customer loyalty and acquisition.

By stimulating customer engagement, retail stores can use in-store gamification to offer a unique shopping experience and build stronger customer relationships.

In-Store Gamification Can Increase Brand Awareness

Let’s look at several ways in-store gamification can increase brand awareness.

Increase Customer Loyalty

By providing customers with exciting in-store experiences that reward and motivate them, retailers can increase customer loyalty by making shopping more fun and memorable.

Through gamified elements such as contests, leaderboards, and virtual characters, customers are encouraged to return to the store to complete their goals.

Furthermore, customers will benefit from engaging rewards, discounts, and loyalty points that create a sense of investment and belonging.

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Increase Dwell Time In-Store

In-store gamification is an effective way to increase dwell time in their stores. By introducing gaming elements into the shopping experience, customers are encouraged to spend more time in the store seeking rewards, completing missions, or competing against other customers.

Using leaderboards and virtual characters can also create friendly competition that encourages customers to repeatedly return to the store and explore the range of products and services offered.

Gather Customer Data In-Store

In-store gamification uses games and interactive elements to gather customer data while shopping. By participating in these activities, customers provide valuable information such as preferences, behaviors, and opinions, which companies can use to personalize their shopping experience and improve customer satisfaction.

Retailers can gather this data in real time, providing an entertaining and engaging way for retailers to collect customer data. It can help deepen their understanding of their customers and enhance the in-store shopping experiences.

Make Products Stickier

By using gamification elements such as challenges, rewards, and competitions, retailers can create an immersive shopping experience that encourages customers to spend more time with the products and make products “stickier.”

This approach can help customers form a deeper connection with products, leading to increased brand loyalty and repeat purchases.

Additionally, in-store gamification can drive customer referrals and positive word-of-mouth, further increasing the “stickiness” of products.

Promote a Sense of Community

Gamification provides opportunities for social engagement and interaction. In-store gamification can build a supportive and connected customer community that supports the brand and promotes customer retention.

Through games, challenges, and competitions, customers can come together and engage in shared experiences that bring them closer.

Additionally, in-store gamification can create a sense of friendly competition and a desire to collaborate to achieve a common goal, further strengthening the sense of community.

Related: Promoting Well-Being in the Workplace – Training, Culture, and Awareness

A Woman Riding an Escalator in a Mall

Give Customers Immersive Retail Experiences

The different elements of gamification. Let’s look at common ways companies can use gamification to give customers more immersive retail experiences.

In-Store Games

In-store games offer customers an immersive retail experience by providing interactive and entertaining activities that bring the brand and products to life.

This engaging and memorable shopping experience helps customers form a deeper connection with the brand and its products, leading to increased customer loyalty and repeat purchases.

In-store games create a virtual world where customers can experience products in a new and exciting way, encouraging them to explore, interact and engage with the brand.

In-Game Currency

In-store game currency provides an immersive experience to customers by giving them a sense of ownership and reward for their shopping activities.

Customers can use in-game currency to purchase rewards that give them exclusive access to special promotions and discounts.

Additionally, game currency can be used for virtual goods, such as virtual currency, items, and items that can be used in-game.


Challenges offer customers an immersive experience through engaging activities such as quizzes, competitions, and other interactive games that reward them with virtual currency and exclusive promotions.

Retailers can tailor challenges to their specific goals, directing customers to particular areas and experiences. Personalized challenges create a dynamic and customized shopping journey deepening customer and brand connections.

Progress Bars

Incorporating a progress bar into a business provides a new opportunity to engage customers and build brand loyalty. In addition, the human brain is driven to complete unfinished tasks, making a progress bar a powerful tool to stimulate user engagement.

The progress bar serves as a visual indicator, showcasing the user’s progress toward rewards and unlocking new levels. A progress bar drives users to keep working towards completion, creating a sense of accomplishment and reinforcing the connection between the user and the brand.


Rewards are a practical component of retail gamification programs, providing a sense of accomplishment and incentivizing customers to continue engaging with the brand. Like playing a board game, customers are driven naturally to earn as many rewards as possible.

Rewards such as badges, points, levels, discounts, credits, gifts, and free shipping create a competitive atmosphere that drives customer engagement.

Collecting and anticipating future rewards compels customers to keep shopping and engaging with the brand.

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A Happy Customer

You Can Use Gamification Throughout the Customer’s In-Store Experience

Gamification is a proven method for boosting customer engagement, loyalty, and in-store experience. Emeraude Escape can create an immersive and memorable shopping experience for customers by utilizing in-store games, challenges, rewards, progress bars, and in-game currency,

This kind of immersive experience helps to foster a deeper connection between customers and the brand, leading to increased customer loyalty and repeat purchases. In addition, gamification increases brand awareness, helps gather valuable customer data and promotes a sense of community.

So, take the next step: contact Emeraude Escape and enhance your customers’ in-store experience with gamification today!

Related: Gamification in Onboarding – What You Need to Know

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