3 Onboarding Games Transforming Luxury Brand Training

In the competitive world of luxury retail, first impressions matter—not just for customers but for employees, too. Onboarding is a critical moment to immerse new hires in a brand’s culture, values, and products. Leading luxury brands like Dior and L’Artisan Parfumeur are redefining the onboarding experience by using innovative gamified solutions that engage employees and ensure they are prepared for success. These game-based onboarding programs are not only educational but also immersive, interactive, and memorable, setting a new standard for employee training in the industry.

Below, we explore three impactful examples of onboarding games that have transformed the employee experience and driven measurable results.

When onboarding new employees, Dior sought to create an experience as timeless and elegant as the brand itself. To achieve this, Dior collaborated with Emeraude to design an immersive onboarding game that captures the essence of the Maison and its visionary creator. This gamified solution, designed for global deployment, includes:

Dior’s onboarding game is a testament to the power of storytelling in training. By immersing employees in the brand’s narrative, Dior fosters a deep connection between its team and its heritage, ensuring that every new hire understands and embodies the values that define this iconic luxury house.

Discover how Dior transformed its onboarding process—read the full case study.

L’Artisan Parfumeur’s approach to onboarding and training is rooted in its dedication to craftsmanship and storytelling. To immerse new hires in the brand’s origins and product offerings, Emeraude developed a mobile learning game that combines interactivity and education. Key features include:

By blending product education with gamified storytelling, L’Artisan Parfumeur’s onboarding program provides employees with a comprehensive understanding of the brand’s identity and products. This innovative approach not only enhances learning but also fosters a sense of pride and connection among team members.

One leading luxury maison has taken onboarding personalization to a new level. This multifaceted gaming solution centers around crafting a tailored experience for perfume and beauty employees, ensuring they feel valued and aligned with the brand’s heritage from day one. Highlights include:

By blending personalization with gamified elements, this onboarding program ensures that new hires are not only equipped with essential knowledge but also deeply connected to the brand’s identity and mission. This approach highlights the importance of making onboarding both meaningful and memorable.

The success of these programs demonstrates the power of gamification in onboarding. Here’s why it works so well:

• Engagement: Games transform training into an enjoyable and interactive experience, capturing employees’ attention and motivating them to participate actively.
• Knowledge Retention: Gamified elements like quizzes, puzzles, and rewards reinforce learning, making information more memorable.
• Cultural Immersion: By weaving storytelling into the onboarding process, brands can instill their values and heritage in new hires, creating a strong cultural alignment.
• Scalability: Mobile-based solutions ensure that training can be deployed consistently across global teams, maintaining quality and effectiveness.
• Measurable Results: Data from these programs, such as completion rates and satisfaction scores, provides valuable insights into their impact and areas for improvement.

Gamified onboarding isn’t just a trend—it’s a proven strategy for engaging and equipping new hires. By combining storytelling, interactivity, and mobile accessibility, luxury brands are setting a new standard for employee training.

Are you ready to revolutionize your onboarding process? Contact us today to learn how we can help you create a gamified training program that drives results. Explore our case studies to see how global brands have transformed their employee onboarding with innovative solutions.