Examples of Serious Games Built in Storyline
A serious game is a game designed for a primary purpose other than pure entertainment, such as education or training. In corporate learning and workplace training, serious games are employed to engage employees in interactive learning experiences, enhancing retention and practical application of skills. Learning designers create the storyline by identifying key learning objectives and integrating them into engaging game scenarios.
The instructional designers aka learning designers use tools like 360 Storyline by Articulate for an all-in-one solution or collaborative platforms like Miro, ClickUp, and Conceptboard to brainstorm and conceptualise ideas. Most serious game development agencies use their own custom game engines to build the game, ensuring it aligns with the training goals while providing an interactive, scenario-based learning environment. This approach not only makes learning more engaging but also allows for real-time feedback and assessment.
In this blog, we will explore a few use cases of serious game storyline from Emeraude Escape!
Storyline Use Case 1: Serious Game for Change Management by Maisons du Monde
Objective: To impart the group’s strategic change to all employees
Storyline: The concept is based on a simple idea of a home decorating game. The learning designer’s approach was to represent 5 strategic pillars in 5 chapters. Players have to give correct answers to interactive quizzes and earn points which can be exchanged for currency to buy decorative items. This serious game focuses on employees’ motivation and engagement with its learning content, encouraging them to adopt new business strategies as quickly as possible.
Game features: Points, rewards, leaderboards, challenges, feedback
Game mechanics: Quiz, drag-and-drop
Storyline Use Case 2: Serious Game for Employee Onboarding by Dior
Objective: To onboard Dior newcomers and retailers worldwide on a mesmerising journey through the house’s history and its iconic products
Storyline: This onboarding path serious game design is based on the life and dream of the founder and how its vision affects the development of their products. The game designer crafted each onboarding path through a deep storytelling while keeping the focus on the learning objectives of the brand. The game is highly engaging and interactive thanks to a great user experience and easy-to-understand tutorials for how to play. The game is rated 4.7 out of 5 and the newcomers of Dior enjoy and learn efficiently through this gamified onboarding experience.
Game features: Goals and challenges, rewards, feedback
Game mechanics: Quiz, point-and-click, drag-and-drop
Storyline Use Case 3: Serious Game for Sustainability Awareness by a-Maze
Objective: To raise awareness of environmental and social sustainability in Luxury Jewellery Industry
Storyline: This serious escape game, “Diamondo”, is designed to be both educational and challenging, offering a blend of puzzles and narrative-driven exploration. Each virtual escape room in the game represents a different stage of diamond processing in the luxury Jewellery Industry. The goal is to instil a deep understanding of the ethical and environmental challenges facing the diamond industry. To execute that, the instructional designers used interactive elements such as guided puzzles, branching scenarios and time-based challenges through the storyline.
Game features: challenges, levels, rewards
Game mechanics: Swipe and slide, drag-and-drop, point-and-click
Storyline Use Case 4: Serious Game in Microlearning Format for Dior Rouge Lipstick Launch
Objective: To provide practical and immediately applicable product knowledge to Dior beauty advisors
Storyline: The design of the microlearning game focuses on accessibility, engagement, and relevance to the beauty advisors’ daily tasks. The game designers at Emeraude built its storyline around the campaign muse, Anya Taylor-Joy. A variety of engaging game mechanics are tailored for quick, impactful learning sessions suitable for mobile devices. By integrating these elements into the storyline, the game ensures that Dior beauty advisors are well-prepared to deliver top-notch customer experiences and identify different audiences, ultimately boosting their confidence and effectiveness in promoting the new Dior Rouge lipstick campaign.
Game features: Interactive scenarios, challenges, feedback, rewards
Game mechanics: Swipe and slide, drag-and-match
The above use cases are all custom-designed solutions developed to meet the specific needs and objectives of a particular brand or education program.
If you’re interested in developing tailor-made serious games with impactful storyline, contact the experts at Emeraude Escape to discuss further!
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