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29/07/24 Expert opinion

Examples of Serious Games Built in Storyline

The instructional engineers and game designers at Emeraude find that using tools like Articulate 360 Storyline or Rise is highly effective for creating simple Serious Games on a limited budget.

Combined with an in-house developed translation management solution, Emeraude’s Storyline Serious Games offer translation of all texts within a SCORM package and enable remote updates without the need to re-import them into the LMS.

Using Articulate Storyline or Rise to design and develop Serious Games makes it easy to create simple, interactive experiences (point & click, slide, drag & drop) that integrate seamlessly into SCORM on any LMS platform.

Here are some key advantages of using these tools:

Easy to use: Storyline and Rise offer an intuitive drag-and-drop interface, accessible even to developers with no programming skills, whereas coding a Serious Game requires advanced technical skills.

Time-saving: Storyline’s predefined templates and ready-to-use interactions speed up the development of a Serious Game compared to creating each element from scratch through coding.

Simple maintenance: Serious Game updates and modifications are easier to manage in Storyline, while code maintenance may require specific skills and more time.

Accessibility: Storyline offers built-in tools for creating accessible content that meets with WCAG and Section 508 standards, which can be challenging to implement with pure code.

Video integration: Incorporating videos, animations, and multimedia elements is simplified in Storyline, while coding requires additional effort to integrate and manage these files.

Support for SCORM and xAPI: Storyline offers native export options to eLearning standards such as SCORM and xAPI, making compatibility with LMSs easier than manually coding these features.

Instant results: Development with Storyline allows for an immediate preview of changes, in contrast to coding, which involves a longer cycle of development, testing, and debugging.

Use Case 1: Serious Game Storyline for Change Management by Maisons du Monde

Objective: To impart the group’s strategic change to all employees

Scenario: The concept is based on a simple idea of a home decorating game. The learning designer’s approach was to represent 5 strategic pillars in 5 chapters. Players have to give correct answers to interactive quizzes and earn points which can be exchanged for currency to buy decorative items. This serious game focuses on employees’ motivation and engagement with its learning content, encouraging them to adopt new business strategies as quickly as possible.

Game features: Points, rewards, leaderboards, challenges, feedback

Game mechanics: Quiz, drag-and-drop

Maison du monde GIF

Use Case 2: Serious Game Storyline for Employee Onboarding by Dior

Objective: To onboard Dior newcomers and retailers worldwide on a mesmerising journey through the house’s history and its iconic products

Scenario: This onboarding path serious game design is based on the life and dream of the founder and how its vision affects the development of their products. The game designer crafted each onboarding path through a deep storytelling while keeping the focus on the learning objectives of the brand. The game is highly engaging and interactive thanks to a great user experience and easy-to-understand tutorials for how to play. The game is rated 4.7 out of 5 and the newcomers of Dior enjoy and learn efficiently through this gamified onboarding experience.

Game features: Goals and challenges, rewards, feedback

Game mechanics: Quiz, point-and-click, drag-and-drop

Dior Runway Makeup - Onboarding Game

Use Case 3: Serious Game Storyline for Sustainability Awareness by a-Maze

Objective: To raise awareness of environmental and social sustainability in Luxury Jewellery Industry

Scenario: This serious escape game, “Diamondo”, is designed to be both educational and challenging, offering a blend of puzzles and narrative-driven exploration. Each virtual escape room in the game represents a different stage of diamond processing in the luxury Jewellery Industry. The goal is to instil a deep understanding of the ethical and environmental challenges facing the diamond industry. To execute that, the instructional designers used interactive elements such as guided puzzles, branching scenarios and time-based challenges through the storyline.

Game features: challenges, levels, rewards

Game mechanics: Swipe and slide, drag-and-drop, point-and-click

Diamondo

Use Case 4: Serious Game Storyline in Microlearning Format for Dior Rouge Lipstick Launch

Objective: To provide practical and immediately applicable product knowledge to Dior beauty advisors

Scenario: The design of the microlearning game focuses on accessibility, engagement, and relevance to the beauty advisors’ daily tasks. The game designers at Emeraude built its storyline around the campaign muse, Anya Taylor-Joy. A variety of engaging game mechanics are tailored for quick, impactful learning sessions suitable for mobile devices. By integrating these elements into the storyline, the game ensures that Dior beauty advisors are well-prepared to deliver top-notch customer experiences and identify different audiences, ultimately boosting their confidence and effectiveness in promoting the new Dior Rouge lipstick campaign.

Game features: Interactive scenarios, challenges, feedback, rewards

Game mechanics: Swipe and slide, drag-and-match

Dior Rouge

The above use cases are all custom-designed solutions developed to meet the specific needs and objectives of a particular brand or education program.

If you’re interested in developing tailor-made serious games with impactful storyline, contact the experts at Emeraude Escape to discuss further!

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