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29/07/24 Expert opinion

Examples of Serious Games Built in Storyline

The instructional engineers and game designers at Emeraude find tools like Articulate 360 Storyline and Rise highly effective for developing simple Serious Games within a limited budget.

By leveraging an in-house translation management solution, Emeraude’s Storyline Serious Games support seamless translation of all text within a SCORM package and enable remote updates without requiring re-importation into the LMS.

Using Articulate Storyline or Rise to design and develop Serious Games makes it simple to create interactive experiences (point & click, slide, drag & drop) that integrate seamlessly into SCORM on any LMS platform.

Key Advantages of Using These Tools:

Easy-to-use: Storyline and Rise offer an intuitive drag-and-drop interface, accessible even to developers with no programming skills, whereas coding a Serious Game requires advanced technical skills.

Time-saving: Storyline’s predefined templates and ready-to-use interactions speed up the development of a Serious Game compared to creating each element from scratch through coding.

Simple maintenance: Serious Game updates and modifications are easier to manage in Storyline, while code maintenance may require specific skills and more time.

Accessibility: Storyline offers built-in tools for creating accessible content that meets with WCAG and Section 508 standards, which can be challenging to implement with pure code.

Video integration: Incorporating videos, animations, and multimedia elements is simplified in Storyline, while coding requires additional effort to integrate and manage these files.

Support for SCORM and xAPI: Storyline offers native export options to eLearning standards such as SCORM and xAPI, making compatibility with LMSs easier than manually coding these features.

Instant results: Development with Storyline allows for an immediate preview of changes, in contrast to coding, which involves a longer cycle of development, testing, and debugging.

Use Case 1: Serious Game Storyline for Change Management by Maisons du Monde

Objective: To communicate the group’s strategic change to all employees.

Scenario: The concept is built around the simple idea of a home decorating game. The learning designer’s approach was to represent 5 strategic pillars across 5 chapters. Players answer interactive quizzes correctly to earn points, which can be exchanged for currency to buy decorative items. This serious game focuses on motivating and engaging employees with its content, encouraging them to quickly adopt new business strategies.

Game features: Points, rewards, leaderboards, challenges, feedback

Game mechanics: Quiz, drag-and-drop

Maison du monde GIF

Use Case 2: Serious Game Storyline for Employee Onboarding by Dior

Objective: To onboard Dior newcomers and retailers worldwide on an immersive journey through the brand’s history and iconic products.

Scenario: This onboarding serious game is designed around the life and vision of the founder, highlighting how their philosophy influences the development of Dior’s products. The game designer crafted each onboarding path with rich storytelling, while maintaining a clear focus on the brand’s learning objectives. The game is highly engaging and interactive, offering an excellent user experience with easy-to-follow tutorials. Rated 4.7 out of 5, newcomers to Dior enjoy and learn effectively through this gamified onboarding experience.

Game features: Goals and challenges, rewards, feedback

Game mechanics: Quiz, point-and-click, drag-and-drop

Dior Runway Makeup - Onboarding Game

Use Case 3: Serious Game Storyline for Sustainability Awareness by a-Maze

Objective: To raise awareness about environmental and social sustainability in the luxury jewelry industry.

Scenario: The serious escape game “Diamondo” is designed to be both educational and challenging, combining puzzles with a narrative-driven exploration. Each virtual escape room represents a different stage of diamond processing in the luxury jewelry industry. The game’s goal is to foster a deep understanding of the ethical and environmental challenges facing the diamond industry. To achieve this, the instructional designers incorporated interactive elements like guided puzzles, branching scenarios, and time-based challenges woven into the storyline.

Game features: Challenges, levels, rewards

Game mechanics: Swipe and slide, drag-and-drop, point-and-click

Diamondo-Storyline-SeriousGame

Use Case 4: Serious Game Storyline in Microlearning Format for Dior Rouge Lipstick Launch

Objective: To provide practical and immediately applicable product knowledge to Dior beauty advisors

Scenario: The design of the microlearning game focuses on accessibility, engagement, and relevance to the beauty advisors’ daily tasks. The game designers at Emeraude built its storyline around the campaign muse, Anya Taylor-Joy. A variety of engaging game mechanics are tailored for quick, impactful learning sessions suitable for mobile devices. By integrating these elements into the storyline, the game ensures that Dior beauty advisors are well-prepared to deliver top-notch customer experiences and identify different audiences, ultimately boosting their confidence and effectiveness in promoting the new Dior Rouge lipstick campaign.

Game features: Interactive scenarios, challenges, feedback, rewards

Game mechanics: Swipe and slide, drag-and-match

Dior Rouge

Use Case 5: Serious Game Storyline for Interactive Mobile Learning for L’Artisan Parfumeur

Objective: To onboard L’Artisan Parfumeur employees worldwide on the brand’s history, signature products, and customer service standards via an engaging and interactive mobile learning experience.

Scenario: This interactive learning experience, built with Articulate 360 Storyline, immerses employees in the heritage of L’Artisan Parfumeur. Players explore a virtual apartment, unlocking new content after completing quizzes and puzzles related to iconic products like Boule d’Ambre and the five candles. Each room focuses on key learning modules, offering insights into product origins, features, and customer service tips. Integrated into the Teach on Mars LMS, the game allows employees to learn at their own pace across any device, receiving positive feedback for its engaging and educational format.

Game Features: Goals and challenges, rewards system, feedback and progress tracking, interactive content unlocking

Game Mechanics: Drag-and-drop interactions, point-and-click exploration, quizzes to assess knowledge

ArtisanParfumeurMobilelearning

Use Case 6: Serious Game Storyline for Microlearning on Customer Loyalty Program for Maisons du Monde

Objective: To ensure Maisons du Monde retail employees understand the details of the company’s new loyalty program, including its levels, benefits, and how it can be used to drive customer engagement and strategic purchasing.

 Scenario: This microlearning game, developed with Storyline and integrated into the Teach on Mars LMS, trains Maisons du Monde’s 1,600 retail employees on the new loyalty program. Featuring the brand’s 2D style and intuitive drag-and-drop mechanics, the game simplifies learning about program levels, benefits, and customer engagement strategies. Continuous feedback ensures employees master key concepts while keeping the experience engaging and accessible. Available on any device, the game supports flexible, on-the-go learning and upskilling.

Game Features: Interactive puzzles and challenges, feedback loops, rewards for completion, user-friendly design with visual appeal

Game Mechanics: Drag-and-drop interactions, interactive quizzes, simple puzzles to reinforce learning

Maison du monde

These use cases highlight custom-designed solutions built to meet the unique needs and goals of each brand or education program.

Want to create a serious game with an engaging storyline? Contact Emeraude Escape today to bring your vision to life!

 

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