Accor transforms hospitality training into a 3D interactive simulation, creating an engaging, multilingual experience that drives excellence and rewards learners.
Case Study
Rabanne – Mobile Learning for Year-End Sales Training
Solution:
Luxuxy & Retail – Product Training
Game format:
3D mini-games, interactive puzzles
Integration:
Teach on Mars LMS + SCORM
Target group:
Approximately 20,000 points of sale
Language:
7 languages – French, Italian, English, Spanish, German, Portuguese (PT), Portuguese (BR)
For Rabanne, the iconic French luxury brand known for its avant-garde style and bold creativity, Emraude designed an interactive 3D experience in the form of mini-games and quizzes for sales advisors. This microlearning format allows them to enhance their product knowledge while testing their reflexes through gamified quizzes and puzzles, even during breaks.
Anchored in Rabanne’s avant-garde aesthetics, it combines interactive modules and mini-challenges centered on the Christmas collections. Designed mobile-first and integrated with the Teach on Mars LMS, it is available in 7 languages for rapid international adoption.
How Rabanne’s Gamified Microlearning Works
This microlearning journey combines quizzes, immersive videos, and content-related questions. Learners develop knowledge about sales techniques, perfumes and their scents, and competing brands to strengthen their expertise in the Rabanne universe.
Players test their olfactory expertise through fragrance-matching challenges and sales simulations, unlocking exclusive rewards as they complete the final challenges. A fun and educational experience, it is designed to enhance the expertise of Rabanne teams.
Scenario
A DAZZLING HOLIDAY SEASON
Dive into the world of Rabanne through the Rabanne Holiday Tree.
Complete 15 sparkling challenges showcasing the Maison’s boldness and craftsmanship. As you climb higher, reach the pinnacle of your creation.
Will you be up to the task to reveal the secrets of Rabanne?
Module: 15
Mode: Solo
Duration: 2 minutes per module
Product-focused Learning Modules:
1. Million Gold for Her
2. Million Gold & FAME
3. 1 Million, Invictus & Phantom
Gamification and Mobile Learning to Boost Sales Advisor Performance
The gamified microlearning allowed sales advisors to learn quickly and effectively through interactive, mobile-accessible modules. Challenges, mini-games, and rewards kept engagement high, reinforcing product knowledge and sales techniques. This practical and interactive approach directly contributed to improved sales performance during the holiday season, demonstrating that innovative training can be a tangible driver of success for Rabanne.
Discover
Bvlgari enanles a 10-minute immersive microlearning on the Tubogas collection, combining storytelling and interactivity to strengthen the expertise of its global sales teams.
L'Artisan Parfumeur, a luxury fragrance house owned by Puig, has presented an interactive brand experience focused on its origins and signature products to all its employees worldwide through a mobile learning game.
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