Rabanne chooses an immersive, interactive 3D experience to engage new joiners in their onboarding journey.
Case Study
FIBA – Talent Development Training
Solution:
L&D – Talent Development
Game format:
Open-world (mobile and desktop)
Integration:
WebApp
Target audience:
Young athletes worldwide (aged 15 to 20)
Languages:
3 languages – English, French, and Spanish
The gamified experience designed for FIBA guides aspiring young basketball professionals towards best professional practices through an interactive adventure in an open-world game format. This talent development training offers a stimulating, competitive, and globally accessible experience. It invites young players to embrace both the thrill of the game, which captures all the energy of the sport, and the essential off-court topics that are crucial to shaping their future.
An Immersive Experience to Train the Next Generation of Basketball Players
FIBA’s gamified platform invites young athletes in a fully immersive digital adventure designed to help them grow into sharp, self-aware professionals. While most youth players focus on what happens on the court, this experience shifts the spotlight to the equally crucial decisions made off-court. Across a vibrant manga-style 3D world, players tackle narrative-based puzzles, compete in arcade games, earn avatar upgrades, and unlock real-world branded rewards, building both self-awareness and decision-making skills over 1 hour of high-energy gameplay. Designed responsively for mobile-first and desktop access, it meets players wherever they are.
Explore A Visual Universe Inspired by Modern Basketball
Modules: 3
Mode: Multiplayer
Duration: 40-60 minutes
The game features accessible, gamified storytelling: players navigate a world that blends the aesthetics of manga with modern sports. Each district offers:
- puzzles that punctuate the adventure,
- arcade-style challenges designed to sharpen reflexes,
- customization elements to deepen attachment to the character,
- branded rewards reflecting the FIBA universe and its partners.
Together, these elements create a rich, immersive, and interactive journey, where every action contributes to progressing the experience.
A Journey Through Three Districts to Discover, Learn, and Master
District 1: Discovery & Initiation
The journey begins in a bright urban environment where players learn how to navigate, interact, and understand the basics of the game. Characters introduce the first missions. This space is designed to familiarize players with the universe, mechanics, and overall tone of the experience: colorful, welcoming, and dynamic.
District 2: Skill Development
The second district transports the athlete to a vast, futuristic central arena. It is a more structured space, associated with more advanced challenges: puzzles, mini-games, and interactive areas that lead players to deepen their understanding and reflexes off the field. The atmosphere is more competitive, echoing the increasing intensity of the training.
District 3: Effort & Achievement
The third district offers a more intense atmosphere, enhanced by numerous lighting effects and more striking animations. The more dynamic atmosphere accompanies the final challenges of the game and sets a faster pace. This stage gives the feeling of reaching the end of the journey, carried by a real sense of mastery and the impression that there is only one last challenge left to overcome.
A Tool for Developing Their Potential, Both on and Off the Field
By taking part in this training, FIBA gives young basketball players far more than a typical learning experience. They sharpen essential reflexes, enhance their analytical abilities, and gain greater self-awareness when facing challenges. The open-world design, progressive missions, and freedom to explore offer a safe space to experiment, practice, and learn at their own pace. In this way, the interactive training becomes a powerful tool for building autonomy, confidence, and readiness for the demands of high-level competition, while fostering the joy of the game that drives their passion.
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