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Case Study
Bvlgari – Microlearning on Craftsmanship Through Interactive Modules
Solution:
Luxury & Retail – Product Knowledge
Game format:
2D Mobile Learning (Portrait)
Integration:
SCORM
Targer group:
Global Bvlgari Sales Teams
Language:
9 languages – English, Arabic, Chinese (Traditional & Simplified), French, Deutsch, Japanese, Korean, Russian, Spanish
Bvlgari unveiled an innovative e-learning experience dedicated to one of its most iconic jewelry collections: Tubogas. Its distinctive craftsmanship, an emblem of Italian design ingenuity, inspired a new digital journey that merges heritage and modern learning.
Developed with Emraude, the gamified microlearning transforms product knowledge into a 10-minute interactive adventure. Designed for mobile-first use, it allows sales teams worldwide to explore the evolution of Tubogas through five themed modules combining storytelling, puzzles, and practical insights.
Elegant, intuitive, and SCORM-integrated, the module embodies Bvlgari’s learning philosophy: concise, inspiring, and built for luxury retail excellence.
Transforming Heritage into Interactive Microlearning Experience
Every Bvlgari creation is born from the perfect blend of heritage and innovation: a balance that also guided this learning experience. The goal was not to replicate a classroom, but to design a moment of discovery that reflects the Maison’s own values: creativity, excellence, and an entrepreneurial spirit.
“Tubogas, The Return of a Legend” invites learners to explore the artistry of the technique in a way that is alive, tactile, and emotionally engaging. Through short, self-contained challenges, each chapter captures Bvlgari’s essence: daring design, precision, and joy. It is a learning experience to be lived, not simply completed.
Scenario
Today is a significant day as Bvlgari prepares to unveil the return of the Tubogas legend.
Inside the Tubogas Legacy Atelier, where innovation meets tradition, the new collection awaits presentation. But before the reveal, several pieces vanish into the spiral studio. Only those who truly understand the Tubogas heritage can recover them.
Embark on a journey through the atelier, rediscover the lost jewels, and celebrate the return of a legend.
A Learning Journey Through Storytelling
Within the Bvlgari Tubogas Legacy Atelier, learners embark on a quest: to retrieve five jewels that tell the story of the technique’s past and future. Each challenge blends narrative and interactivity, turning learning into play.
Modules include:
- Heritage & Evolution
- Craftsmanship
- Product Focus
- Care Tips
- Final Assessment
Each interaction rewards precision, inviting participants to connect emotionally with the world of Bvlgari craftsmanship.
Designed for the Modern Luxury Retailer
Time is precious in retail environment, and this module was designed with that reality in mind. Compact yet rich in content, it follows microlearning principles, allowing advisors to learn in short bursts, anytime and anywhere.
Its portrait-first 2D interface ensures perfect usability on mobile devices, while the structured index lets learners pause and resume seamlessly.
Available in nine languages, the training unites Bvlgari teams across the globe under a shared standard of excellence.
The experience concludes with a call to action, offering advisors the supporting materials that can be downloaded for quick reference, offering a complete and accessible learning toolkit.
Microlearning Towards Retail Excellence
Bvlgari and Emraude redefine product learning as an experience of beauty and emotion. Through gamification, design, and storytelling, this microlearning journey connects teams to the Maison’s soul, celebrating heritage while empowering innovation.
More than a training, it is a tribute to the craftsmanship and creativity.
Together with Bvlgari, Emraude has created an instant worth learning for all sales advisors worldwide, to play and learn towards retail excellence.
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