3 Examples of Serious Games for Product Training

In today’s fast-paced world, traditional methods of product training are no longer enough to keep employees engaged and knowledgeable. As global businesses continue to grow, organizations must look for new ways to effectively train their workforce.

One solution that has gained traction is the use of serious games—interactive, game-based learning experiences designed to educate and engage employees in a dynamic way. By leveraging gamification, companies can create training environments that are not only engaging but also highly effective in improving knowledge retention and performance.

Here are three innovative serious games that have been used to enhance product training, demonstrating how gamification can transform the learning process.

L’Artisan Parfumeur, a renowned fragrance house, needed an engaging way to train its global workforce on the brand’s history and product offerings. The solution? A mobile-friendly, interactive game designed to guide employees through the brand’s origins, key products, and customer service practices is created using Articulate 360 Storyline and integrated into the Teach on Mars LMS.

The game immerses users in a virtual environment, where they explore different rooms dedicated to various aspects of the brand’s story and products. Players solve puzzles and complete quizzes to unlock new content and continue their journey through the game.

Learn more about innovative gamified training solutions created on Storyline like, L’Artisan Parfumeur’s, visit our Serious Game in Storyline page.

A renowned luxury maison sought to enhance the training of its client advisors, ensuring they had a strong understanding of the brand’s heritage, products, and customer interaction standards. The brand developed a gamified training program, available on mobile and desktop, to reinforce these key themes.

The training was divided into chapters, each covering a different aspect of the brand’s values and customer service expectations. Employees could navigate through these chapters at their own pace, learning how to better represent the brand in their interactions with clients.

Impact:

This gamified training approach helped client advisors improve their knowledge of the brand and their ability to engage with customers. By strengthening their understanding of the brand’s standards and heritage, client advisors were better equipped to serve as true brand ambassadors, leading to improved customer satisfaction.

For more insights into how gamified training can enhance client advisor performance, visit our Serious Game page.

Bulgari sought to create an engaging way to train its global sales team on key themes like heritage, craftsmanship, and product care. The solution was a mobile-friendly serious game designed to deliver essential knowledge in a compelling and interactive format.

This gamified training experience incorporated dynamic puzzles and challenges that guided employees through critical aspects of the brand’s legacy and product details. The training was structured into concise modules, ensuring employees could easily navigate the content and absorb key insights.

For more insights on how gamification can enhance sales staff training, visit our Digital Learning page.

Gamified product training offers several key benefits:

• Increased Engagement:  Games make training interactive and enjoyable, keeping employees motivated.
• Better Knowledge Retention:  Quizzes, puzzles, and challenges help employees retain key information effectively.
• Flexibility: Mobile-friendly games let employees learn at their own pace, making training accessible.
• Consistency: Gamified training ensures all employees get the same quality experience, regardless of location.

As technology continues to advance, the future of gamified product training looks even more promising. Key trends include:

– Artificial Intelligence (AI) and Augmented Reality (AR):

• AI and AR are creating immersive, interactive learning environments.
• Employees can interact with products in virtual or augmented spaces, gaining a deeper understanding of their features and benefits.

– Sophisticated Simulations:

• Advanced simulations will allow employees to practice real-world scenarios.
• Virtual environments can simulate store settings or product demonstrations, offering hands-on experiences.

– Virtual Reality (VR):

• VR technology will make serious games even more lifelike and engaging.
• Employees can explore products in realistic 3D environments, such as:
  • Walking through a virtual store.
  • Experimenting with product features in a dynamic space.

These technologies won’t just enhance product knowledge—they’ll also deliver a level of engagement and interactivity that traditional training methods simply can’t match. As more industries realize the benefits of gamified training, we’re likely to see it widely adopted to boost employee learning and performance.

Gamified product training is a powerful tool for improving employee engagement, knowledge retention, and performance. Whether you need to train global sales teams, client advisors, or other employees, gamification can help you create an immersive, effective learning experience.

Contact us today to learn how we can help you develop customized gamified training solutions that boost knowledge retention and improve employee performance.