Sephora, an LVMH brand reinforced health and safety awareness training through gamified microlearning experience for HQ employees, beauty consultants and retailers worldwide.
Case Study
Luxury cosmetic mobile-game sales training for beauty advisors
Solution:
Learning and Development – Mobile Learning
Game format:
2D Virtual Escape Room
Target group:
100,000+ beauty consultants of Lancôme retail stores worldwide
Client:
Lancôme
Language:
French, English, German, Spanish, Italian, Russian, Greek, Turkish, Japanese
Lancôme, the leading luxury skincare brand of L’Oréal Group enabled their digital training courses for all beauty consultants of the brand with gamification. After proven and successful results of the first 6 mini-mobile-game sales trainings, Emeraude Escape developed 2 new games again and it makes Lancôme one of our invaluable clients. These Virtual Escape Room Games in 10 languages were integrated in SCORM on LMS platforms of all retailer stores.
Each game has its own graphic style and content according to the product highlighted. Each escape room is a journey through iconic places in Paris, where brand’s heritage is based.
Louise Charley, Digital Education Manager at Lancôme discussed how the project was successfully delivered in following testimonial video:
Microlearning Mobile-Games To Develop Sales Enablement Skills Rapidly
Lancôme mini-games are designed to be playable anywhere at anytime around the world for all beauty consultants of the luxury cosmetic brand. We have developed 8 mini-mobile-games for them to learn faster, retain key information and create stronger bond between the brand and its representatives.
- Game 1: Advanced Génifique Anti-aging Face Serum – 2021
- Game 2: Advanced Génifique Sensitive Serum – 2021
- Game 3: Absolue Product Line (Absolue The Serum, Absolue Soft Cream Moisturiser, Absolue Eco-design Packaging) – 2022
- Game 4: Renergie H.C.F. Triple Serum – 2022
- Game 5: La vie est belle fragrance – 2022
- Game 6: Advanced Génifique Eye Cream – 2022
- Game 7: Advanced Génifique Light Pearl Eye Serum – 2022
- Game 8: Advanced Génifique Night Cream – 2022
Game 1: Advanced Génifique Anti-aging Face Serum
Mode: Solo
Duration: 6-8 min
Training modules:
- Identifying skin types
- Learning the ingredient that made the formula
- Learning the benefits of the formula and clients feedback on the product
- Application method
Game 2: Advanced Génifique Sensitive Serum
Mode: Solo
Duration: 6-8 min
Training modules:
- Identifying skin types
- Learning the ingredient that made the formula
- Learning the benefits of the formula and clients feedback on the product
- Application method
Game 3: Absolue Product Line
Mode: Solo
Duration: 6-8 min
Training modules:
- Absolue The Serum – ingredients, benefits, texture
- Absolue Soft Cream Moisturizer – ingredients, benefits, texture
- Recommended products
- Refillable Packaging
Game 4: Rénergie H.C.F. Triple Serum
Mode: Solo
Duration: 6-8 min
Training modules:
- Knowledge on three highly concentrated ingredients for anti-aging (3 serums combined)
- Textures
- Benefits
- Recommend products
Game 5: La vie est belle fragrance
Mode: Solo
Duration: 6-8 min
Training modules:
- Composition of the perfume bottle
- Number of perfumers and number of ingredients to make signature sense
- Number of notes
- Launch of Oui La Vie Est Belle
Game 6: Advanced Génifique Eye Cream
Mode: Solo
Duration: 6-8 min
Training modules:
- Understanding the ingredients while exploring Paris
- Benefits of each ingredient that made the formula
- Memorizing application technique
- Application routine (4 products) steps
Game 7: Advanced Génifique Light Pearl Eye Serum
Mode: Solo
Duration: 6-8 min
Training modules:
- Ingredients
- Benefits of ingredients
- Application method
Game 8: Advanced Génifique Night Cream
Mode: Solo
Duration: 6-8 min
Training modules:
- Understanding the ingredients while exploring Paris
- Benefits of each ingredient that made the formula
- Memorizing application technique
- Application routine (4 products) steps
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